Introduction to the Business of Food Styling
Casting and purchase of ingredients
A course by Espacio Crudo , Design & Photography Studio
About the video: Casting and purchase of ingredients
Overview
“Here I am going to give you practical advice so that you have in mind when choosing your ingredients. I will give you a brief explanation of what characteristics an ingredient should be photographed and how important it is to know how to choose them, bearing in mind that you should always highlight their characteristics. I will also give you a couple of tips on how to keep them and keep them beautiful before and during a photographic production.”
In this video lesson Espacio Crudo addresses the topic: Casting and purchase of ingredients, which is part of the Domestika online course: Introduction to the Business of Food Styling. Learn to develop a culinary styling project from start to finish.
Partial transcription of the video
“In this lesson we will talk of one of the most important steps at the time of taking a picture of food. It is the purchase and casting of the ingredients. I'm going to give you a couple of tips About buying ingredients. I usually buy them in the marketplace. I find them fresher, Things are like last minute. Many times in the square we get the apple with the leaf still on. The carrot, with its green part. In Colombia it works like this. The freshest ingredients are found in the squares than in supermarkets or high surfaces. The second tip is related to the purchase time. We depend on photogr...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to the Business of Food Styling
-
Category
Photography & Video -
Areas
Digital Photography, Food Photography, Food Styling, Lifestyle Photography, Marketing, Photography, Product Photography, Studio Photography
Espacio Crudo
A course by Espacio Crudo
Meet Natalia Londoño, Paola Sánchez and Andrés Caicedo, the creative trio behind Espacio Crudo, a multidisciplinary studio that fuses design and photography with a passion for gastronomy. In their innovative approach, they use food as a primary means of communication, exploring new ways of experiencing and narrating through food. This dynamic team brings together their talents in art direction, photography and food to create visual content that goes beyond the conventional.
From their base in Colombia, Natalia, Paola and Andrés have collaborated with a variety of brands, large and small, creating projects that transcend the ordinary. Their approach to food as a means of expression has allowed them to explore the cultural, social and political intersections that converge in each dish. This deep and multifaceted focus on food as communication has led them to be recognized both in the advertising industry and in renowned international publications.
With innovative personal projects, such as "Balanced Diet", where they transform food into unique visual creations, and collaborations with influential brands such as Cola and Pola Colombia, Espacio Crudo demonstrates how food can be a powerful vehicle for telling stories and challenging creative boundaries. Her approach not only highlights her artistic prowess, but also her deep understanding of how food becomes a powerful visual language that transcends borders and connects with audiences around the world.
- 97% positive reviews (354)
- 9,780 students
- 15 lessons (2h 28m)
- 18 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
