Introduction to the Business of Food Styling
The client
A course by Espacio Crudo , Design & Photography Studio
About the video: The client
Overview
“In this lesson we will talk about the four types of customers we have identified throughout our productions and how, from them, the Crude Space business lines are derived. ”
In this video lesson Espacio Crudo addresses the topic: The client, which is part of the Domestika online course: Introduction to the Business of Food Styling. Learn to develop a culinary styling project from start to finish.
Partial transcription of the video
“In this lesson we are going to talk about client types. We have identified four types of client. Depends on budget or creativity. I'm going to talk about the first one, which is for love of art. In these projects we work aesthetic concepts that we develop in Crude and that we want to capture in images. We take as reference customs, ways of eating, aesthetics that we like and we turn them series of images that they will be able to see on Instagram. In breakfasts what we did was grab recipes of breakfasts, draw their quantities, make geometries with them and arrange them in layers. These laye...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to the Business of Food Styling
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Category
Photography & Video -
Areas
Digital Photography, Food Photography, Food Styling, Lifestyle Photography, Marketing, Photography, Product Photography, Studio Photography
Espacio Crudo
A course by Espacio Crudo
Meet Natalia Londoño, Paola Sánchez and Andrés Caicedo, the creative trio behind Espacio Crudo, a multidisciplinary studio that fuses design and photography with a passion for gastronomy. In their innovative approach, they use food as a primary means of communication, exploring new ways of experiencing and narrating through food. This dynamic team brings together their talents in art direction, photography and food to create visual content that goes beyond the conventional.
From their base in Colombia, Natalia, Paola and Andrés have collaborated with a variety of brands, large and small, creating projects that transcend the ordinary. Their approach to food as a means of expression has allowed them to explore the cultural, social and political intersections that converge in each dish. This deep and multifaceted focus on food as communication has led them to be recognized both in the advertising industry and in renowned international publications.
With innovative personal projects, such as "Balanced Diet", where they transform food into unique visual creations, and collaborations with influential brands such as Cola and Pola Colombia, Espacio Crudo demonstrates how food can be a powerful vehicle for telling stories and challenging creative boundaries. Her approach not only highlights her artistic prowess, but also her deep understanding of how food becomes a powerful visual language that transcends borders and connects with audiences around the world.
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- 9,780 students
- 15 lessons (2h 28m)
- 18 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
