Introduction to the Business of Food Styling
The brand
A course by Espacio Crudo , Design & Photography Studio
About the video: The brand
Overview
“The food and photography that accompany the image of a food brand are as important as the logo, the tone and its branding elements. In this lesson, the main idea is to understand the aesthetics of a brand, in my case, the fictitious brand of our client. To carry out this process I will study 3 brands in networks, compare them and extract the key elements of each of them. With this information I will tell you the process that I follow to develop a moodboard or an aesthetic manual, a tool that will help me communicate ideas to the client and my team. Additionally, in this lesson we will define the moodboard with which we will develop the content of the course.”
In this video lesson Espacio Crudo addresses the topic: The brand, which is part of the Domestika online course: Introduction to the Business of Food Styling. Learn to develop a culinary styling project from start to finish.
Partial transcription of the video
“How food and food photography are presented by a brand can be nearly as crucial as its logo or other brand elements. This lesson focuses on analyzing the visual strategies used by three different brands to convey their unique aesthetic qualities. their textures and colors. and we will also establish the aesthetic path to follow during our practical exercise. ensuring a cohesive visual strategy. Let's look here. When a brand requests photos. it's vital to grasp the brand's essence to effectively convey its philosophy. language. and aesthetic in your images. Engage with the client to obtain r...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to the Business of Food Styling
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Category
Photography & Video -
Areas
Digital Photography, Food Photography, Food Styling, Lifestyle Photography, Marketing, Photography, Product Photography, Studio Photography
Espacio Crudo
A course by Espacio Crudo
Meet Natalia Londoño, Paola Sánchez and Andrés Caicedo, the creative trio behind Espacio Crudo, a multidisciplinary studio that fuses design and photography with a passion for gastronomy. In their innovative approach, they use food as a primary means of communication, exploring new ways of experiencing and narrating through food. This dynamic team brings together their talents in art direction, photography and food to create visual content that goes beyond the conventional.
From their base in Colombia, Natalia, Paola and Andrés have collaborated with a variety of brands, large and small, creating projects that transcend the ordinary. Their approach to food as a means of expression has allowed them to explore the cultural, social and political intersections that converge in each dish. This deep and multifaceted focus on food as communication has led them to be recognized both in the advertising industry and in renowned international publications.
With innovative personal projects, such as "Balanced Diet", where they transform food into unique visual creations, and collaborations with influential brands such as Cola and Pola Colombia, Espacio Crudo demonstrates how food can be a powerful vehicle for telling stories and challenging creative boundaries. Her approach not only highlights her artistic prowess, but also her deep understanding of how food becomes a powerful visual language that transcends borders and connects with audiences around the world.
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- 15 lessons (2h 28m)
- 18 additional resources (9 files)
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- Audio: Spanish, English, French, Italian, Portuguese, Turkish
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- Level: Beginner
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