Introduction to the Business of Food Styling
How do I imagine the photo?
A course by Espacio Crudo , Design & Photography Studio
About the video: How do I imagine the photo?
Overview
“Once the recipe is clear, each member of Crudo will tell you the processes that he executes in order to explain how the photo is imagined, in this way, at the end of the lesson you will be able to understand how the photo will be executed from the point of view of of art, food styling and technical aspects of photography. ”
In this video lesson Espacio Crudo addresses the topic: How do I imagine the photo?, which is part of the Domestika online course: Introduction to the Business of Food Styling. Learn to develop a culinary styling project from start to finish.
Partial transcription of the video
“In this lesson we will see how we imagine the photo. Sometimes the ideas not only in the head, but we have to translate them into referents or in sketches in order to communicate it to the client. We analyze the photo from the three perspectives. Food styling, photography and art direction. So each of us can propose what is best to get the best result. Let's take a picture of ingredients. The client asked us specifically to take the one before the recipe and not the finished one. Let's look here. Once we have the mood board, already understood it, already internalized it, we started to see ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to the Business of Food Styling
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Category
Photography & Video -
Areas
Digital Photography, Food Photography, Food Styling, Lifestyle Photography, Marketing, Photography, Product Photography, Studio Photography
Espacio Crudo
A course by Espacio Crudo
Meet Natalia Londoño, Paola Sánchez and Andrés Caicedo, the creative trio behind Espacio Crudo, a multidisciplinary studio that fuses design and photography with a passion for gastronomy. In their innovative approach, they use food as a primary means of communication, exploring new ways of experiencing and narrating through food. This dynamic team brings together their talents in art direction, photography and food to create visual content that goes beyond the conventional.
From their base in Colombia, Natalia, Paola and Andrés have collaborated with a variety of brands, large and small, creating projects that transcend the ordinary. Their approach to food as a means of expression has allowed them to explore the cultural, social and political intersections that converge in each dish. This deep and multifaceted focus on food as communication has led them to be recognized both in the advertising industry and in renowned international publications.
With innovative personal projects, such as "Balanced Diet", where they transform food into unique visual creations, and collaborations with influential brands such as Cola and Pola Colombia, Espacio Crudo demonstrates how food can be a powerful vehicle for telling stories and challenging creative boundaries. Her approach not only highlights her artistic prowess, but also her deep understanding of how food becomes a powerful visual language that transcends borders and connects with audiences around the world.
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- 9,780 students
- 15 lessons (2h 28m)
- 18 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
