Introduction to the Business of Food Styling
Course final project
A course by Espacio Crudo , Design & Photography Studio
About the final project for: Introduction to the Business of Food Styling
Food photography
“Our business course of food styling has been a bit different: in addition to being three people bombarding information like crazy from different perspectives, we have not made a final project as such, but we have created a step by step, through the lessons, so you can go through the mind of each one of us and, at this point in the process, you will already have a nice photo that reflects all the work prior to it. However, we also want you to let out those ideas, which at times might seem incoherent, and use them so that your photo has more power. How about incorporating the utensils that you are going to use? or to make a photo of monochromatic ingredients? Suddenly, you could be more risky and cook the dish and put it in the composition. If you are developing the work for a client, remember each of the tips we gave you to have a successful meeting, not fall into bankruptcy in the first project and to compose and illuminate a food photo. We hope that our course has pleased you and is useful for your life. We want you to know that this is the main reason why we developed it and we got it so cool. As you go through the lessons, you will realize that, although they are focused on the development of a food production, most will be able to apply them to other types of productions. The essence and the process is the same. Do not forget to share all your opinions and discoveries. We all continue to learn and, as we have told you, each production, client and recipe is a new universe that brings with it a lot of learning, tricks, mudslides and experiences. Thanks for watching and we promise to be nicer for the next one! ”
Partial transcription of the video
“Hello. we have reached the end of our course. I hope this journey through the food styling project process has been very useful for you. Let's review what we covered. We started by introducing ourselves. told you bit about what Espacio Crudo is and what each of us does in the studio. After that. we discussed our influences. and how each has influenced our work. We then introduced the various client types we've encountered they've enabled us to undertake projects. both personal and commercial. We proceeded to define the client type for the project at hand. detailing the initial meeting. sche...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to the Business of Food Styling
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Category
Photography & Video -
Areas
Digital Photography, Food Photography, Food Styling, Lifestyle Photography, Marketing, Photography, Product Photography, Studio Photography
Espacio Crudo
A course by Espacio Crudo
Meet Natalia Londoño, Paola Sánchez and Andrés Caicedo, the creative trio behind Espacio Crudo, a multidisciplinary studio that fuses design and photography with a passion for gastronomy. In their innovative approach, they use food as a primary means of communication, exploring new ways of experiencing and narrating through food. This dynamic team brings together their talents in art direction, photography and food to create visual content that goes beyond the conventional.
From their base in Colombia, Natalia, Paola and Andrés have collaborated with a variety of brands, large and small, creating projects that transcend the ordinary. Their approach to food as a means of expression has allowed them to explore the cultural, social and political intersections that converge in each dish. This deep and multifaceted focus on food as communication has led them to be recognized both in the advertising industry and in renowned international publications.
With innovative personal projects, such as "Balanced Diet", where they transform food into unique visual creations, and collaborations with influential brands such as Cola and Pola Colombia, Espacio Crudo demonstrates how food can be a powerful vehicle for telling stories and challenging creative boundaries. Her approach not only highlights her artistic prowess, but also her deep understanding of how food becomes a powerful visual language that transcends borders and connects with audiences around the world.
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- 15 lessons (2h 28m)
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