Introduction to the Business of Food Styling
Lighting and camera
A course by Espacio Crudo , Design & Photography Studio
About the video: Lighting and camera
Overview
“In this lesson we will see basic aspects of lighting and setting the camera. We can see step by step how to make the setting of the camera, make the assembly of the lighting scheme and how to do the tests to see which is the best lighting option. ”
In this video lesson Espacio Crudo addresses the topic: Lighting and camera, which is part of the Domestika online course: Introduction to the Business of Food Styling. Learn to develop a culinary styling project from start to finish.
Partial transcription of the video
“Let's dive into today’s photography lesson by focusing on how to capture stunning images starting with my setup. The initial step involves configuring the lighting for RAW mode. enabling the art director to arranging the dishes and staging elements perfectly. This prepares us for when Nati takes over. is going to do all the food styling and work her magic on the food. We'll take the background we chose and made for this production to use in our photography. It's important to start with it because it will guide lighting setup. ensuring that everything else falls into place correctly. Having ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to the Business of Food Styling
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Category
Photography & Video -
Areas
Digital Photography, Food Photography, Food Styling, Lifestyle Photography, Marketing, Photography, Product Photography, Studio Photography
Espacio Crudo
A course by Espacio Crudo
Meet Natalia Londoño, Paola Sánchez and Andrés Caicedo, the creative trio behind Espacio Crudo, a multidisciplinary studio that fuses design and photography with a passion for gastronomy. In their innovative approach, they use food as a primary means of communication, exploring new ways of experiencing and narrating through food. This dynamic team brings together their talents in art direction, photography and food to create visual content that goes beyond the conventional.
From their base in Colombia, Natalia, Paola and Andrés have collaborated with a variety of brands, large and small, creating projects that transcend the ordinary. Their approach to food as a means of expression has allowed them to explore the cultural, social and political intersections that converge in each dish. This deep and multifaceted focus on food as communication has led them to be recognized both in the advertising industry and in renowned international publications.
With innovative personal projects, such as "Balanced Diet", where they transform food into unique visual creations, and collaborations with influential brands such as Cola and Pola Colombia, Espacio Crudo demonstrates how food can be a powerful vehicle for telling stories and challenging creative boundaries. Her approach not only highlights her artistic prowess, but also her deep understanding of how food becomes a powerful visual language that transcends borders and connects with audiences around the world.
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- 15 lessons (2h 28m)
- 18 additional resources (9 files)
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- Audio: Spanish, English, French, Italian, Portuguese, Turkish
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- Level: Beginner
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