Social Media for Brands: Strategies to Stand Out Online
Content and Messaging
A course by Hana Klokner , Social Media Marketing Specialist
About the video: Content and Messaging
Overview
“Ever wondered why some brands hit the sweet spot for their audience on Instagram, while others struggle to get any engagement? And why some brands look relatable, while others look faceless? Let’s look at how to create content that delivers and people can relate to.”
In this video lesson Hana Klokner addresses the topic: Content and Messaging, which is part of the Domestika online course: Social Media for Brands: Strategies to Stand Out Online. Harness the power of Instagram to boost a brand’s visibility by exploring everything from tools and metrics to content and ad campaigns.
Partial transcription of the video
“In this lesson, we're going to talk about content. and how to base it on your objectives and also how to create content that is tied back to your audience and it's something that your audience really wants to hear and see. So I'm going to be using Planoly as a tool for planning Nerissa's content on her account, debargelloedit. And I'm looking at her account and there are a few things to just point out immediately that I can see from it. One really great thing is that her content is already consistent. And it has a sort of a theme to it. when it comes to the colors, what she's showing in the...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Social Media for Brands: Strategies to Stand Out Online
-
Category
Marketing & Business -
Areas
Brand Strategy, Marketing, Social Media
Hana Klokner
A course by Hana Klokner
Slovakian native Hana Jay Klokner is a social media marketing specialist who began her journey in 2007, blogging for an online Apple magazine. A year later, she founded her own online fashion magazine where she wrote over 1,500 blog posts.
After ten years of experience managing social media for companies like InnocentStore, she decided to start her own social media consultancy business in 2018: The Klokners Consulting. Through her agency, she has worked with clients including Amazon, glh Hotels, OLIXA, Swoon, and the United Nations. She also wrote and published Wired & Socially Awkward: New York, a collection of social-media themed short stories for adults. Based in London since 2014, she currently lectures at the University of the Arts London and Istituto Marangoni, teaching courses on blog writing, social media marketing, digital marketing, branding, and Instagram.
- 100% positive reviews (35)
- 1,897 students
- 14 lessons (2h 18m)
- 25 additional resources (12 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish, French, Italian, Portuguese, Turkish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
Category
Areas
