Social Media for Brands: Strategies to Stand Out Online
Repurposing Social Media Content
A course by Hana Klokner , Social Media Marketing Specialist
About the video: Repurposing Social Media Content
Overview
“Are you ready to expand from Instagram to another platform? In this lesson, you’ll find out how to repurpose your Instagram content like a professional.”
In this video lesson Hana Klokner addresses the topic: Repurposing Social Media Content, which is part of the Domestika online course: Social Media for Brands: Strategies to Stand Out Online. Harness the power of Instagram to boost a brand’s visibility by exploring everything from tools and metrics to content and ad campaigns.
Partial transcription of the video
“Repurposing Social Media Content In this lesson, I'll show you how to repurpose your Instagram content for other major social media platforms. First, I'll show you a post I created for Instagram that I created on PLANOLY. When I started creating this post, I would write my copy and upload my picture. This would be everything that I would do. I have plenty of characters on Instagram, but when I want to take this same post and repurpose it for other social media platforms, I should do some small changes in the length of the copy and things like hashtags. Sometimes, I might need to create a sl...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Social Media for Brands: Strategies to Stand Out Online
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Category
Marketing & Business -
Areas
Brand Strategy, Marketing, Social Media
Hana Klokner
A course by Hana Klokner
Slovakian native Hana Jay Klokner is a social media marketing specialist who began her journey in 2007, blogging for an online Apple magazine. A year later, she founded her own online fashion magazine where she wrote over 1,500 blog posts.
After ten years of experience managing social media for companies like InnocentStore, she decided to start her own social media consultancy business in 2018: The Klokners Consulting. Through her agency, she has worked with clients including Amazon, glh Hotels, OLIXA, Swoon, and the United Nations. She also wrote and published Wired & Socially Awkward: New York, a collection of social-media themed short stories for adults. Based in London since 2014, she currently lectures at the University of the Arts London and Istituto Marangoni, teaching courses on blog writing, social media marketing, digital marketing, branding, and Instagram.
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- 14 lessons (2h 18m)
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- Level: Beginner
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