Social Media for Brands: Strategies to Stand Out Online
A course by Hana Klokner, Social Media Marketing Specialist
Harness the power of Instagram to boost a brand’s visibility by exploring everything from tools and metrics to content and ad campaigns
“A product or service can be the best around, but if people don’t see it, it's all for nothing.”
As an expert in social media marketing, and the founder of her own agency, Klokners Consulting, Hana Jay Klokner specializes in making sure those products or services reach their intended audience. She has worked with clients including Amazon, glh Hotels, OLIXA, Swoon, and the United Nations. She also teaches courses at the University of Arts London and Istituto Marangoni, and has published her own book, Wired & Socially Awkward: New York.
In this online course, Hana teaches you how to boost brand awareness by harnessing the power of Instagram. Learn to effectively manage your social media presence through content, metrics, objectives, and more. Ready to build a strategy that helps businesses stand out online?
This is Hana’s second Domestika course. In her first, Community Management Fundamentals, she teaches you the fundamentals of community management.
What will you learn in this online course?
14 lessons & 26 downloads
- 100% positive reviews (37)
- 2,133 students
- 14 lessons (2h 18m)
- 26 additional resources (12 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish, French, Italian, Portuguese, Turkish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
What is this course's project?
Plan and create a month’s worth of content for Instagram to boost your brand’s visibility.
Projects by course students
Who is this online course for?
Business owners, social media managers, content creators, digital marketers, and anyone interested in social media marketing.
Requirements and materials
To take this course, you just need basic notions of Instagram and other social media platforms, as well as an Instagram account and a brand to promote.
Reviews
Hana Klokner
A course by Hana Klokner
Slovakian native Hana Jay Klokner is a social media marketing specialist who began her journey in 2007, blogging for an online Apple magazine. A year later, she founded her own online fashion magazine where she wrote over 1,500 blog posts.
After ten years of experience managing social media for companies like InnocentStore, she decided to start her own social media consultancy business in 2018: The Klokners Consulting. Through her agency, she has worked with clients including Amazon, glh Hotels, OLIXA, Swoon, and the United Nations. She also wrote and published Wired & Socially Awkward: New York, a collection of social-media themed short stories for adults. Based in London since 2014, she currently lectures at the University of the Arts London and Istituto Marangoni, teaching courses on blog writing, social media marketing, digital marketing, branding, and Instagram.
Content
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U1
Introduction
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About Me
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Influences
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U2
Foundations for Small to Medium-Sized Businesses
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Functions of Social Media Marketing
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Building a Foundation
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Tools
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The Case Study
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U3
Social Media Strategy and Campaigns
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Objectives and Metrics
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Audience
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Content and Messaging
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Instagram Campaigns and Ads
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Resources and Execution
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Additional Resource: To Learn More
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U4
Additional Tips
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Advice for Social Media Managers and Business
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Repurposing Social Media Content
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FP
Final project
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Social Media for Brands: Strategies to Stand Out Online
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Yes, this course is designed for learners with intermediate marketing experience, focusing on advanced content creation, social media strategies, analytics, and brand management.
You'll need basic familiarity with social media platforms, access to a computer or smartphone, and a willingness to experiment with content planning, analytics tools, and marketing strategies.
You will learn to create and manage blogs, develop social media marketing strategies, use scheduling tools, analyze campaign metrics, build brand communities, and measure ROI for social campaigns.
Yes, the course includes modules on influencer marketing, brand advocacy, and using ambassadors to increase engagement and product awareness.
Yes, you will learn how to create, organize, and schedule content calendars for Instagram and other platforms using tools like Planoly and spreadsheets.
Absolutely. The course teaches you how to set SMART objectives, benchmark metrics, use analytics, and optimize content for better engagement and conversions.
Yes, you will learn strategies for responding to negative feedback, managing brand reputation, and implementing social media policies and guidelines.
I’m really enjoying the course. The lecturer is highly professional, knowledgeable, and explains everything clearly.
Interessante e ben fatto, molto specifico
Muy buen curso. Valoro mucho los recursos adicionales!
Recommended
Recommend, highly valuable learning material and content.