Social Media for Brands: Strategies to Stand Out Online

Social Media for Brands: Strategies to Stand Out Online

“Congratulations! You have now reached the end of this Domestika course. Thank you for taking part. I hope you've enjoyed venturing into the world of social media management and you're now able to create your own content plan and strategy. Before saying goodbye, let's review the necessary steps you need to follow to complete your project. Keep in mind that the project I developed for my client is specific for her and her business. Use it as a guide to help you determine what works for you or your own client. Build a strategy Create objectives and metrics based on your business goals, your current situation, and what you found out from your market research. As you create goals, define how you’ll measure your success – choose 2-3 metrics.

Do the audience research Collect data from your audience about what they need/desire/want, what they’d like to see from you on Instagram, some lifestyle questions as well as questions about your products. Plan your content Choose an Instagram scheduling tool or use spreadsheets to help you plan your content and campaign. Develop an execution plan Create an action plan that will help you achieve your goals. Schedule your content Finally, create a month worth of content based on your goals, research, and content plan. Share your project by clicking on "Create your project". Remember to share both the final result and the steps that have led you to it. It would be great if you showed a picture of each step and added a brief explanation about what you have done in each one. I also encourage you to participate in the forum and comment on each other's work – exchanging ideas can be very helpful and inspiring. I'll also be there answering your questions and giving you feedback as often as I can. See you there! ”

Partial transcription of the video

“Final Project Here we are. You've taken the first step to becoming a pro at social media management. Thanks for choosing me to guide you on this journey. I hope you've enjoyed taking this course as much as I've enjoyed creating it. Understanding your audience, having a clear objective, and having a strategy is the key to getting great results on social media. Don't be afraid to connect with them. This means asking more about who they are and sharing more of yourself. Authenticity and vulnerability are the key ingredients for this bond. Be consistent. Your calendar is your best friend. It wi...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Social Media for Brands: Strategies to Stand Out Online

• Level: Beginner
• 100% positive reviews (33)
• 1782 students
• 4 units
• 14 lessons (2h 18m)
• 12 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Marketing, Social Media