Social Media for Brands: Strategies to Stand Out Online
Resources and Execution
A course by Hana Klokner , Social Media Marketing Specialist
About the video: Resources and Execution
Overview
“Resources and execution go hand in hand together. Think of your resources as a wheel that gets you to your goals faster, and the execution as a set of actions that drive towards a goal. In this lesson, you'll learn more about resources and execution to help you achieve the results you want and achieve them fast.”
In this video lesson Hana Klokner addresses the topic: Resources and Execution , which is part of the Domestika online course: Social Media for Brands: Strategies to Stand Out Online. Harness the power of Instagram to boost a brand’s visibility by exploring everything from tools and metrics to content and ad campaigns.
Partial transcription of the video
“Resources and Execution In this lesson, I'll talk you through resources and execution which is looking at the things that will help you achieve your goals faster, and what actions you should take to achieve those goals. In addition to that, I have Nerrisa here from The Bargello Edit. I'll work on her resources and execution and map out what she needs to do to fulfil her goals. Think of resources as fuel to your strategy. It's something that helps you get to your goals faster. When we talk about resources what we mean would be, for example, the time, the people you have available on your tea...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Social Media for Brands: Strategies to Stand Out Online
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Category
Marketing & Business -
Areas
Brand Strategy, Marketing, Social Media
Hana Klokner
A course by Hana Klokner
Slovakian native Hana Jay Klokner is a social media marketing specialist who began her journey in 2007, blogging for an online Apple magazine. A year later, she founded her own online fashion magazine where she wrote over 1,500 blog posts.
After ten years of experience managing social media for companies like InnocentStore, she decided to start her own social media consultancy business in 2018: The Klokners Consulting. Through her agency, she has worked with clients including Amazon, glh Hotels, OLIXA, Swoon, and the United Nations. She also wrote and published Wired & Socially Awkward: New York, a collection of social-media themed short stories for adults. Based in London since 2014, she currently lectures at the University of the Arts London and Istituto Marangoni, teaching courses on blog writing, social media marketing, digital marketing, branding, and Instagram.
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- Level: Beginner
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