Social Media for Brands: Strategies to Stand Out Online
Tools
A course by Hana Klokner , Social Media Marketing Specialist
About the video: Tools
Overview
“Some tools can help you save time with content creation and execution when it comes to social media management. Let’s have a look at these tools and how they can help.”
In this video lesson Hana Klokner addresses the topic: Tools, which is part of the Domestika online course: Social Media for Brands: Strategies to Stand Out Online. Harness the power of Instagram to boost a brand’s visibility by exploring everything from tools and metrics to content and ad campaigns.
Partial transcription of the video
“In this lesson, I'm going to walk you through some tools that are going to make your content planning scheduling and creation much easier. So the first tool that I'm going to provide you with are going to be just some basic spreadsheets, but they are super helpful. I found that spreadsheets can be actually really helpful for bigger teams as you can easily upload them to Google Drive and few more people can be working on them at the same time. Or you might need to build your content first, create it, plan it, And what you can see here is I have this content calendar with a key and with the d...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Social Media for Brands: Strategies to Stand Out Online
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Category
Marketing & Business -
Areas
Brand Strategy, Marketing, Social Media
Hana Klokner
A course by Hana Klokner
Slovakian native Hana Jay Klokner is a social media marketing specialist who began her journey in 2007, blogging for an online Apple magazine. A year later, she founded her own online fashion magazine where she wrote over 1,500 blog posts.
After ten years of experience managing social media for companies like InnocentStore, she decided to start her own social media consultancy business in 2018: The Klokners Consulting. Through her agency, she has worked with clients including Amazon, glh Hotels, OLIXA, Swoon, and the United Nations. She also wrote and published Wired & Socially Awkward: New York, a collection of social-media themed short stories for adults. Based in London since 2014, she currently lectures at the University of the Arts London and Istituto Marangoni, teaching courses on blog writing, social media marketing, digital marketing, branding, and Instagram.
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