Social Media for Brands: Strategies to Stand Out Online
Building a Foundation
A course by Hana Klokner , Social Media Marketing Specialist
About the video: Building a Foundation
Overview
“Have you ever wondered how some brands create content and promote products, respond to messages, and create collaborations with ease, while others take chaotic actions and are inconsistent? There’s a way to manage social media right, and here’s what it takes. ”
In this video lesson Hana Klokner addresses the topic: Building a Foundation, which is part of the Domestika online course: Social Media for Brands: Strategies to Stand Out Online. Harness the power of Instagram to boost a brand’s visibility by exploring everything from tools and metrics to content and ad campaigns.
Partial transcription of the video
“Building a Foundation In this lesson, I'll explain some basic social media terminology and I'll show how to build a foundation for your social media. Let's have a look at some terminology and also some foundational documents that your social media management should include to make it smooth to manage and make it organised, but also consistent. One of the first guidelines that you should have is the social media guidelines document. This is a very basic document which encourages your staff on having good online etiquette and also sharing about your new product, but in the right way and when ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Social Media for Brands: Strategies to Stand Out Online
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Category
Marketing & Business -
Areas
Brand Strategy, Marketing, Social Media
Hana Klokner
A course by Hana Klokner
Slovakian native Hana Jay Klokner is a social media marketing specialist who began her journey in 2007, blogging for an online Apple magazine. A year later, she founded her own online fashion magazine where she wrote over 1,500 blog posts.
After ten years of experience managing social media for companies like InnocentStore, she decided to start her own social media consultancy business in 2018: The Klokners Consulting. Through her agency, she has worked with clients including Amazon, glh Hotels, OLIXA, Swoon, and the United Nations. She also wrote and published Wired & Socially Awkward: New York, a collection of social-media themed short stories for adults. Based in London since 2014, she currently lectures at the University of the Arts London and Istituto Marangoni, teaching courses on blog writing, social media marketing, digital marketing, branding, and Instagram.
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- 14 lessons (2h 18m)
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- Level: Beginner
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