Social Media for Brands: Strategies to Stand Out Online
The Case Study
A course by Hana Klokner , Social Media Marketing Specialist
About the video: The Case Study
Overview
“In this lesson, you'll meet Nerrisa from The Bargello Edit, who started a successful business selling kits for the needlepoint technique. You'll discover what’s the state of her Instagram, what she thinks she could improve, and what's her marketing aim on social media.”
In this video lesson Hana Klokner addresses the topic: The Case Study, which is part of the Domestika online course: Social Media for Brands: Strategies to Stand Out Online. Harness the power of Instagram to boost a brand’s visibility by exploring everything from tools and metrics to content and ad campaigns.
Partial transcription of the video
“The Case Study In this lesson, I'll introduce you to Nerrisa from The Bargello Edit, who is my case study. I'll discuss with her a bit about her business and how it's going at the moment so we can set her objectives and metrics. Nerrisa, thank you so much for coming to my course. -Thanks for having me. -Great having you, thank you. Let's dive into it. Tell me about The Bargello Edit. What's the business about? The business is over a year old. I set it up because my secret was I had a book coming out and I knew I needed to build an audience for the craft because it's quite niche. It wouldn't...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Social Media for Brands: Strategies to Stand Out Online
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Category
Marketing & Business -
Areas
Brand Strategy, Marketing, Social Media
Hana Klokner
A course by Hana Klokner
Slovakian native Hana Jay Klokner is a social media marketing specialist who began her journey in 2007, blogging for an online Apple magazine. A year later, she founded her own online fashion magazine where she wrote over 1,500 blog posts.
After ten years of experience managing social media for companies like InnocentStore, she decided to start her own social media consultancy business in 2018: The Klokners Consulting. Through her agency, she has worked with clients including Amazon, glh Hotels, OLIXA, Swoon, and the United Nations. She also wrote and published Wired & Socially Awkward: New York, a collection of social-media themed short stories for adults. Based in London since 2014, she currently lectures at the University of the Arts London and Istituto Marangoni, teaching courses on blog writing, social media marketing, digital marketing, branding, and Instagram.
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- Level: Beginner
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