Social Media for Brands: Strategies to Stand Out Online
Objectives and Metrics
A course by Hana Klokner , Social Media Marketing Specialist
About the video: Objectives and Metrics
Overview
“If you ever feel like you’re not achieving anything on social media, one of the reasons may be that you don’t have a strategy. Clear objectives, metrics, and time-bound goals will help you see if you’re on track or not. In this lesson, you'll find out how to create your goals and measure them.”
In this video lesson Hana Klokner addresses the topic: Objectives and Metrics, which is part of the Domestika online course: Social Media for Brands: Strategies to Stand Out Online. Harness the power of Instagram to boost a brand’s visibility by exploring everything from tools and metrics to content and ad campaigns.
Partial transcription of the video
“Objectives and Metrics In this lesson, we'll look at your objectives, that is, what you want to achieve, and your metrics, that is, how you'll measure your success. Before looking at Nerrisa's case and building her objectives and metrics, I'll give you an overview of how you will choose your objectives and how to choose metrics that will be relevant to your business. The reason why your objectives are so important to your social media strategy is that if you don't have any objectives, you can't measure anything and you have no idea if you are progressing, if you're hitting your target, or i...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Social Media for Brands: Strategies to Stand Out Online
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Category
Marketing & Business -
Areas
Brand Strategy, Marketing, Social Media
Hana Klokner
A course by Hana Klokner
Slovakian native Hana Jay Klokner is a social media marketing specialist who began her journey in 2007, blogging for an online Apple magazine. A year later, she founded her own online fashion magazine where she wrote over 1,500 blog posts.
After ten years of experience managing social media for companies like InnocentStore, she decided to start her own social media consultancy business in 2018: The Klokners Consulting. Through her agency, she has worked with clients including Amazon, glh Hotels, OLIXA, Swoon, and the United Nations. She also wrote and published Wired & Socially Awkward: New York, a collection of social-media themed short stories for adults. Based in London since 2014, she currently lectures at the University of the Arts London and Istituto Marangoni, teaching courses on blog writing, social media marketing, digital marketing, branding, and Instagram.
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