Social Media for Brands: Strategies to Stand Out Online
Additional Resource: To Learn More
A course by Hana Klokner , Social Media Marketing Specialist
About the video: Additional Resource: To Learn More
Overview
“One thing you should know about your content strategy is that planning is important, but being flexible is sometimes unavoidable. In Nerrisa’s case, I planned her content, but when she started working on it and a new campaign, her model got sick. This postponed a photoshoot by one week. Then, she needed her Kickstarter to be approved, and learnt it might take longer than anticipated. This video is a follow-up Zoom meeting between her and me, discussing what to do when things don’t necessarily go as planned. ”
In this video lesson Hana Klokner addresses the topic: Additional Resource: To Learn More, which is part of the Domestika online course: Social Media for Brands: Strategies to Stand Out Online. Harness the power of Instagram to boost a brand’s visibility by exploring everything from tools and metrics to content and ad campaigns.
Partial transcription of the video
“Hey Nerrisa, how are you? -Good to see you again. -I'm good, thanks, how are you? Very good. Good to see you again and see how you have progressed with your content and your collection. All thanks to you. I hope it has been helpful and that there has been some progress. What have you been up to? A lot. Firstly, I think having the content mapped out has been a game changer because it's something I haven't had to think about. I've just worked backwards, which is not how I normally work. It's nice to know that bit's taken care of. I spoke to you in between filming for the guys at Domestika and...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Social Media for Brands: Strategies to Stand Out Online
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Category
Marketing & Business -
Areas
Brand Strategy, Marketing, Social Media
Hana Klokner
A course by Hana Klokner
Slovakian native Hana Jay Klokner is a social media marketing specialist who began her journey in 2007, blogging for an online Apple magazine. A year later, she founded her own online fashion magazine where she wrote over 1,500 blog posts.
After ten years of experience managing social media for companies like InnocentStore, she decided to start her own social media consultancy business in 2018: The Klokners Consulting. Through her agency, she has worked with clients including Amazon, glh Hotels, OLIXA, Swoon, and the United Nations. She also wrote and published Wired & Socially Awkward: New York, a collection of social-media themed short stories for adults. Based in London since 2014, she currently lectures at the University of the Arts London and Istituto Marangoni, teaching courses on blog writing, social media marketing, digital marketing, branding, and Instagram.
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- Level: Beginner
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