Creative Thinking for Advertising: Make a Positive Impact
Find your allies
A course by Paco Conde , Creative Director
About the video: Find your allies
Overview
“Who would be interested in sharing your idea? Think of journalists, influencers, celebrities or opinion leaders who have something to do with the topic or cause of your project. Let's see how to find allies.”
In this video lesson Paco Conde addresses the topic: Find your allies, which is part of the Domestika online course: Creative Thinking for Advertising: Make a Positive Impact. Discover how to use the tools of advertising to influence change by learning techniques to generate ideas that have a positive impact.
Partial transcription of the video
“Find your allies In this lesson I am going to tell you how to find your allies. Your allies will be those influencers, celebrities, journalists to help you amplify your message. First, think about your project and then think about what kind of allies They might be interested in sharing your project. For example, in "6 Feet Covers", the media budget we had was zero, zero dollars in media, zero dollars in production, we did it all ourselves. As it was a project that dealt with music and that he redesigned the covers of some of the most iconic albums we think music journalists Would you be int...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Thinking for Advertising: Make a Positive Impact
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Category
Marketing & Business -
Areas
Advertising, Creative Consulting, Creativity, Marketing, Storytelling
Paco Conde
A course by Paco Conde
Paco Conde is the executive creative director and founder of Activista, a company that helps brands and organizations make a positive impact. For years, he worked at renowned companies such as Sra. Rushmore, Ogilvy Brazil, and BBH London, where he was able to explore, connect, and express his ideas through an array of campaigns.
He has received numerous awards, which has contributed to his place on the list of the 100 most creative people in the world by Forbes magazine and, for three consecutive years, being one of the most awarded publicists in the world.
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- 13 lessons (1h 54m)
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- Audio: Spanish
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- Level: Beginner
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