Creative Thinking for Advertising: Make a Positive Impact
The power of an insight and how to find it
A course by Paco Conde , Creative Director
About the video: The power of an insight and how to find it
Overview
“Insights are the universal truths, facts or information that will be the basis of your idea. The best ideas are based on simple and universal insights. In this lesson I will teach you to identify them.”
In this video lesson Paco Conde addresses the topic: The power of an insight and how to find it, which is part of the Domestika online course: Creative Thinking for Advertising: Make a Positive Impact. Discover how to use the tools of advertising to influence change by learning techniques to generate ideas that have a positive impact.
Partial transcription of the video
“The power of an insight and how to find it In this lesson I am going to tell you about the power of insights and I'll show you how to find them. As I was saying, my creative process begins in a chaotic way, but little by little I am ordering that chaos and grouping those first thoughts, those notes that don't make much sense, in insights. The big question is what is an insight and how to recognize them? An insight is a key, a piece of information, the essence that allows us to find a solution to a problem. An insight is obtained through observation and investigation. With all that informati...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Thinking for Advertising: Make a Positive Impact
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Category
Marketing & Business -
Areas
Advertising, Creative Consulting, Creativity, Marketing, Storytelling
Paco Conde
A course by Paco Conde
Paco Conde is the executive creative director and founder of Activista, a company that helps brands and organizations make a positive impact. For years, he worked at renowned companies such as Sra. Rushmore, Ogilvy Brazil, and BBH London, where he was able to explore, connect, and express his ideas through an array of campaigns.
He has received numerous awards, which has contributed to his place on the list of the 100 most creative people in the world by Forbes magazine and, for three consecutive years, being one of the most awarded publicists in the world.
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- 13 lessons (1h 54m)
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