Creative Thinking for Advertising: Make a Positive Impact
What is creativity? 2
A course by Paco Conde , Creative Director
About the video: What is creativity? 2
Overview
“Now I am going to tell you the five principles or requirements that I think what in my agency we call "extraordinary idea" should have. In addition, we are going to see examples of ideas of this type.”
In this video lesson Paco Conde addresses the topic: What is creativity? 2, which is part of the Domestika online course: Creative Thinking for Advertising: Make a Positive Impact. Discover how to use the tools of advertising to influence change by learning techniques to generate ideas that have a positive impact.
Partial transcription of the video
“What is creativity? At Activista we are always looking for what we call extraordinary ideas and to define them we have five principles and every time we have an idea, we tested it point by point to see if that idea It has the potential to be extraordinary. The first point to know if your idea is extraordinary is trying to sum it up in one sentence. If you need more than one sentence, it may be complicated Or maybe you have no idea. Why a sentence? Because it's the way people communicate and share ideas. Even a phrase is the headline of a newspaper. So, whenever you have an idea, summarize i...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Thinking for Advertising: Make a Positive Impact
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Category
Marketing & Business -
Areas
Advertising, Creative Consulting, Creativity, Marketing, Storytelling
Paco Conde
A course by Paco Conde
Paco Conde is the executive creative director and founder of Activista, a company that helps brands and organizations make a positive impact. For years, he worked at renowned companies such as Sra. Rushmore, Ogilvy Brazil, and BBH London, where he was able to explore, connect, and express his ideas through an array of campaigns.
He has received numerous awards, which has contributed to his place on the list of the 100 most creative people in the world by Forbes magazine and, for three consecutive years, being one of the most awarded publicists in the world.
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