Creative Thinking for Advertising: Make a Positive Impact

Creative Thinking for Advertising: Make a Positive Impact

“ Thank you very much for accompanying me here. I hope you have enjoyed the journey and that you can apply everything you have learned to your projects. We are going to review the key phases of the project for this course. I would like you to briefly explain what you have done in each one and accompany the explanation with one or more images. Make it personal Pick something you love. It can be a cause you are passionate about, something that your creativity can help raise awareness, protect, or inspire and move others to fight for. Or pick something you hate or loathe that your project can help change.

Nothing is more powerful than an idea whose time has come Find the perfect context and time to help elevate and make your project relevant to your audience and the media. That moment or context can be an international day, a sporting event, news that all the media are talking about, etc. Find your insights Once you have chosen what your personal project is going to be about, start informing yourself and documenting yourself about the topic or cause. From that research start writing down your insights. Remember that they are universal truths that will help you connect emotionally with your audience. An idea without insights is just an aesthetic execution. Ideas, ideas and more ideas until we get to THE IDEA 99% of your work will end up in the trash. Critically analyze your work, question your ideas, share them with other people and listen to their comments, let them rest. The best ideas are the ones that make you lose sleep and you can't stop thinking about them. A good idea without a good craft is a wasted idea The craft is each of the elements that you will need to transform your idea into an execution. The tone of voice in which you will write the copy, the art direction that will give it the look and the format in which the world will see it. A bad craft can kill a great idea. The time has come for you to share your final project with the community by clicking on "Create your project". Remember to share both the final result and the steps that have led you to it. I look forward to seeing your project and giving you feedback. Although I ask for your patience, I will try to access the forum as much as I can and what my professional projects allow me. Finally, I want to invite you to actively participate in the forum, not only sharing your progress, but also giving advice and trying to help the rest of the community. See you soon!”

Partial transcription of the video

“Final project Thank you very much for following my course, I hope you enjoyed it. To finish I am going to leave you some tips for your final project. Work on something that you are passionate about, that you like. Make your personal project that, personal. My projects reflect my passions, the causes that interest me, that I want to support. I want you to do the same with your work. These are my projects, but yours will be yours. You don't need to follow or do exactly what I do. Just think about what you are passionate about, what you like, what you love or what you hate, or what you want to...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Creative Thinking for Advertising: Make a Positive Impact

• Level: Beginner
• 100% positive reviews (23)
• 1202 students
• 4 units
• 13 lessons (1h 54m)

• Category

  Marketing & Business

• Areas

  Advertising, Creative Consulting, Creativity, Marketing, Storytelling