Creative Thinking for Advertising: Make a Positive Impact

The execution

A course by Paco Conde , Creative Director

Creative Director. Los Angeles, United States.
Joined October 2021
100% positive reviews (23)
1,202 students
Audio: Spanish
Spanish · English · Portuguese · German · French · Italian · Polish · Dutch

About the video: The execution

Overview

“Finally, it is time to focus on something as important as ideas: the craft. I'll show you how to transform your ideas into final executions.”

In this video lesson Paco Conde addresses the topic: The execution, which is part of the Domestika online course: Creative Thinking for Advertising: Make a Positive Impact. Discover how to use the tools of advertising to influence change by learning techniques to generate ideas that have a positive impact.

Partial transcription of the video

“The execution How you execute an idea is just as important as the idea itself. You can have a great idea and the execution, the way you craft that idea it can make that idea end up being nothing or the opposite. Sometimes a more normal or more mediocre idea, the craft can raise it that much which can end up being an incredible execution. John Hegarty, a legendary English creative with whom I was lucky to work in his agency, He said that advertising is 80% idea, 80% execution. The way he had of expressing how important execution is. Executing an idea is like directing a movie. Each of the el...”

This transcript is automatically generated, so it may contain mistakes.


Course summary for: Creative Thinking for Advertising: Make a Positive Impact

  • Level: Beginner
  • 100% positive reviews (23)
  • 1202 students
  • 4 units
  • 13 lessons (1h 54m)
  • Category

    Marketing & Business
  • Areas

    Advertising, Creative Consulting, Creativity, Marketing, Storytelling

Paco Conde

Paco Conde
A course by Paco Conde

Teacher Plus
Creative Director

Paco Conde is the executive creative director and founder of Activista, a company that helps brands and organizations make a positive impact. For years, he worked at renowned companies such as Sra. Rushmore, Ogilvy Brazil, and BBH London, where he was able to explore, connect, and express his ideas through an array of campaigns.

He has received numerous awards, which has contributed to his place on the list of the 100 most creative people in the world by Forbes magazine and, for three consecutive years, being one of the most awarded publicists in the world.


  • 100% positive reviews (23)
  • 1,202 students
  • 13 lessons (1h 54m)
  • 16 additional resources (0 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
  • Level: Beginner
  • Unlimited access forever

Areas
Creative Thinking for Advertising: Make a Positive Impact. Marketing, and Business course by Paco Conde

Creative Thinking for Advertising: Make a Positive Impact

A course by Paco Conde
Creative Director. Los Angeles, United States.
Joined October 2021
  • 100% positive reviews (23)
  • 1,202 students