Creative Thinking for Advertising: Make a Positive Impact
How to present the idea to the world
A course by Paco Conde , Creative Director
About the video: How to present the idea to the world
Overview
“In this lesson I will tell you what are the key elements to make your project attractive before sharing it on your social networks or with the media.”
In this video lesson Paco Conde addresses the topic: How to present the idea to the world, which is part of the Domestika online course: Creative Thinking for Advertising: Make a Positive Impact. Discover how to use the tools of advertising to influence change by learning techniques to generate ideas that have a positive impact.
Partial transcription of the video
“How to present the idea to the world In this lesson I will tell you how to present your idea to the world as part of the creative process. Traditional advertising is a message that goes from sender to receiver. It's like a game of bowling. You throw a ball that hits the pins and they fall. What we like to do at Activista is to create ideas that have the potential to be shared, to go viral, to go from one place to another, to be discussed. Think like a game of pinball where you throw a ball and the ball is bouncing from one place to another, creating a lot of impacts and conversations. That ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Thinking for Advertising: Make a Positive Impact
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Category
Marketing & Business -
Areas
Advertising, Creative Consulting, Creativity, Marketing, Storytelling
Paco Conde
A course by Paco Conde
Paco Conde is the executive creative director and founder of Activista, a company that helps brands and organizations make a positive impact. For years, he worked at renowned companies such as Sra. Rushmore, Ogilvy Brazil, and BBH London, where he was able to explore, connect, and express his ideas through an array of campaigns.
He has received numerous awards, which has contributed to his place on the list of the 100 most creative people in the world by Forbes magazine and, for three consecutive years, being one of the most awarded publicists in the world.
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- 13 lessons (1h 54m)
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- Audio: Spanish
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- Level: Beginner
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