Creative Thinking for Advertising: Make a Positive Impact
Share your campaign
A course by Paco Conde , Creative Director
About the video: Share your campaign
Overview
“A great idea has the potential to become news. That is why whenever we have an idea that we like, we think about what would be the headline that the New York Times would write about that idea. In this lesson I will show you how an idea can become the story that everyone wants to share.”
In this video lesson Paco Conde addresses the topic: Share your campaign, which is part of the Domestika online course: Creative Thinking for Advertising: Make a Positive Impact. Discover how to use the tools of advertising to influence change by learning techniques to generate ideas that have a positive impact.
Partial transcription of the video
“Share your campaign In this lesson I'm going to tell you how to share your campaign. There are two ways to share your campaign. The first is having a client behind with a media plan and with millions of dollars invest in media to publicize and share your campaign, either in a television spot, in a billboard campaign, in newspapers, on digital. The second option is the case of our project, a personal project, which obviously we do not have a brand, We don't have money behind us, we don't have millions. So what we need is an idea that has the potential to go viral and make people, journalists...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Thinking for Advertising: Make a Positive Impact
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Category
Marketing & Business -
Areas
Advertising, Creative Consulting, Creativity, Marketing, Storytelling
Paco Conde
A course by Paco Conde
Paco Conde is the executive creative director and founder of Activista, a company that helps brands and organizations make a positive impact. For years, he worked at renowned companies such as Sra. Rushmore, Ogilvy Brazil, and BBH London, where he was able to explore, connect, and express his ideas through an array of campaigns.
He has received numerous awards, which has contributed to his place on the list of the 100 most creative people in the world by Forbes magazine and, for three consecutive years, being one of the most awarded publicists in the world.
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- 13 lessons (1h 54m)
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