Creative Thinking for Advertising: Make a Positive Impact
What is creativity? 1
A course by Paco Conde , Creative Director
About the video: What is creativity? 1
Overview
“What do you understand by creativity? Have you ever considered it? In this lesson you will discover several definitions of creativity and I will show you what it is through several examples.”
In this video lesson Paco Conde addresses the topic: What is creativity? 1, which is part of the Domestika online course: Creative Thinking for Advertising: Make a Positive Impact. Discover how to use the tools of advertising to influence change by learning techniques to generate ideas that have a positive impact.
Partial transcription of the video
“What is creativity? In this lesson I will tell you what creativity is and I'm going to show you some examples of what good creativity is. I will help you develop your personal project and through that development I am going to tell you step by step how is my creative process to help you find yours. To define what creativity is I am going to use the definition of two great figures, one is Steve Jobs, founder of Apple, and another is Albert Einstein. Steve Jobs said that creativity is above all connecting things. Steve said that when asked to creative people about their creation They feel lik...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Thinking for Advertising: Make a Positive Impact
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Category
Marketing & Business -
Areas
Advertising, Creative Consulting, Creativity, Marketing, Storytelling
Paco Conde
A course by Paco Conde
Paco Conde is the executive creative director and founder of Activista, a company that helps brands and organizations make a positive impact. For years, he worked at renowned companies such as Sra. Rushmore, Ogilvy Brazil, and BBH London, where he was able to explore, connect, and express his ideas through an array of campaigns.
He has received numerous awards, which has contributed to his place on the list of the 100 most creative people in the world by Forbes magazine and, for three consecutive years, being one of the most awarded publicists in the world.
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- 13 lessons (1h 54m)
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