Creative Thinking for Advertising: Make a Positive Impact
Influences
A course by Paco Conde , Creative Director
About the video: Influences
Overview
“You are what you see, what you read, what you hear and what excites you. Tarantino or Scorsese know and have seen everything about cinema and have applied it to their own films. Creativity is not a gift you are born with, it is made. In this lesson I will tell you what and who my influences are.”
In this video lesson Paco Conde addresses the topic: Influences, which is part of the Domestika online course: Creative Thinking for Advertising: Make a Positive Impact. Discover how to use the tools of advertising to influence change by learning techniques to generate ideas that have a positive impact.
Partial transcription of the video
“influences A creative is what he sees, what he reads, what he listens to, the art that he likes the movies that he is passionate about. Creativity inspires creativity, the more creativity you see, read, listen to, the more creative you are. Creativity is not a gift you are born with, it is made. What and who are my main influences, those who have inspired me And what have made me the creative that I am today? Music videos were my first source of inspiration. I remember when I was very young my uncle had a VHS video, I was going to shoot the music videos of the 80s and early 90s. Later, when...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Thinking for Advertising: Make a Positive Impact
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Category
Marketing & Business -
Areas
Advertising, Creative Consulting, Creativity, Marketing, Storytelling
Paco Conde
A course by Paco Conde
Paco Conde is the executive creative director and founder of Activista, a company that helps brands and organizations make a positive impact. For years, he worked at renowned companies such as Sra. Rushmore, Ogilvy Brazil, and BBH London, where he was able to explore, connect, and express his ideas through an array of campaigns.
He has received numerous awards, which has contributed to his place on the list of the 100 most creative people in the world by Forbes magazine and, for three consecutive years, being one of the most awarded publicists in the world.
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- 13 lessons (1h 54m)
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- Audio: Spanish
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- Level: Beginner
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