Creative Thinking for Advertising: Make a Positive Impact
¿What is the starting point?
A course by Paco Conde , Creative Director
About the video: ¿What is the starting point?
Overview
“Where does a campaign or project start? Now I am going to explain the two starting points from which a project begins to develop.”
In this video lesson Paco Conde addresses the topic: ¿What is the starting point?, which is part of the Domestika online course: Creative Thinking for Advertising: Make a Positive Impact. Discover how to use the tools of advertising to influence change by learning techniques to generate ideas that have a positive impact.
Partial transcription of the video
“¿What is the starting point? In this lesson we are going to explore what are the two starting points to create a campaign or a project. If you work with a brand, The normal thing is that they will give you a brief. A brief is the document where the client tells you everything about the product, about the business problem you have or the opportunity you want to take advantage of. It will also explain how the audience is to which you are going, the dates, the leaders, etc. There are so many briefings as clients or agencies there may be in the world, Therefore, everyone has their own way of co...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Thinking for Advertising: Make a Positive Impact
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Category
Marketing & Business -
Areas
Advertising, Creative Consulting, Creativity, Marketing, Storytelling
Paco Conde
A course by Paco Conde
Paco Conde is the executive creative director and founder of Activista, a company that helps brands and organizations make a positive impact. For years, he worked at renowned companies such as Sra. Rushmore, Ogilvy Brazil, and BBH London, where he was able to explore, connect, and express his ideas through an array of campaigns.
He has received numerous awards, which has contributed to his place on the list of the 100 most creative people in the world by Forbes magazine and, for three consecutive years, being one of the most awarded publicists in the world.
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