Creative Thinking for Advertising: Make a Positive Impact
First ideas: evaluation
A course by Paco Conde , Creative Director
About the video: First ideas: evaluation
Overview
“Now I am going to show you how to transform an insight into ideas. I will also give you some clues that will help you create criteria for judging your own ideas.”
In this video lesson Paco Conde addresses the topic: First ideas: evaluation, which is part of the Domestika online course: Creative Thinking for Advertising: Make a Positive Impact. Discover how to use the tools of advertising to influence change by learning techniques to generate ideas that have a positive impact.
Partial transcription of the video
“First ideas: evaluation In this lesson I will help you transform your insights into first ideas and I will give you some keys to know how to judge them, which ones are good, which ones are not. When you have a good list of insights, it's time to start thinking on those first ideas based on those insights. Here think without filter. It can be those ideas, it can be a sentence, a thought, a visual... Anything, write, drop ideas fast, unfiltered And that surely leads you to more interesting things later, but the main thing in this first step is to have those insights in your head and under eac...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Thinking for Advertising: Make a Positive Impact
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Category
Marketing & Business -
Areas
Advertising, Creative Consulting, Creativity, Marketing, Storytelling
Paco Conde
A course by Paco Conde
Paco Conde is the executive creative director and founder of Activista, a company that helps brands and organizations make a positive impact. For years, he worked at renowned companies such as Sra. Rushmore, Ogilvy Brazil, and BBH London, where he was able to explore, connect, and express his ideas through an array of campaigns.
He has received numerous awards, which has contributed to his place on the list of the 100 most creative people in the world by Forbes magazine and, for three consecutive years, being one of the most awarded publicists in the world.
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- 13 lessons (1h 54m)
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- Level: Beginner
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