Strategies for Brand Storytelling

Conversation

A course by Anita Cufari , Creative Consultant

100% positive reviews (76)

2,866 students

Audio: Spanish

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About the video: Conversation

Overview

“Brand storytelling is about consistency. So it's good that we also keep our tone and our story when we talk and when we receive criticism.”

In this video lesson Anita Cufari addresses the topic: Conversation, which is part of the Domestika online course: Strategies for Brand Storytelling. Learn copywriting techniques to convey a brand’s personality, values, vision, and voice.

Partial transcription of the video

“Conversation Beyond the words you have selected to represent how Verbose speaks, you have to take into account that you will be interacting with people, he is going to say hello, he is going to be generating conversations at different points of contact with the audience. To do this, you have to take into account that the person you are addressing has a life, is going to listen to music, is going to go out, He is interested in a lot of things, many more than your brand. You should never lose sight of that. That is why it is so important that you are relevant and that you maintain the tone of...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Strategies for Brand Storytelling

Level: Beginner
100% positive reviews (76)
2866 students
4 units
12 lessons (1h 49m)
10 downloads

Category
Marketing & Business
Areas
Advertising, Communication, Copywriting, Narrative, Storytelling, Writing

Anita Cufari

A course by Anita Cufari

Teacher Plus

Creative Consultant

As a child, Anita Cufari enjoyed flicking through old magazines, gazing at the ads and dreaming of one day appearing in one of the prime-time television slots. Throughout her professional career, she has been the ideas person, using her creativity to work closely with brands, and is currently known on social media as @anitaideas.

Although she is yet to grace our TV screens, she has written a large number of commercials for brands including McDonald's, Verizon, T-Mobile, Honda, Toyota, and Lexus. She also collaborates with the press giving classes on brand storytelling, strategy, communications, branding, creative processes, conversational design, and UX writing. She is also author of the book Storytelling y Copywriting. Cómo contar la historia de tu empresa.