Strategies for Brand Storytelling
Communication tone
A course by Anita Cufari , Creative Consultant
About the video: Communication tone
Overview
“The words that best represent your brand and the tone you use to make it known. How are they represented in real life? In this lesson I will show you how to approach this process.”
In this video lesson Anita Cufari addresses the topic: Communication tone, which is part of the Domestika online course: Strategies for Brand Storytelling. Learn copywriting techniques to convey a brand’s personality, values, vision, and voice.
Partial transcription of the video
“This lesson will thoroughly explore how to craft the brand's communication tone effectively and consistently Don't worry if it's your first time doing this type of exercise and you feel somewhat lost or unsure. Initially. it may seem strange as everything does when we start something new. Feel free to reach out and ask questions; sharing can help ease the transition into this unfamiliar territory. Then. all course participants can view your progress and respond to your questions. facilitating a supportive Do you recall playing with small figures as a child. each with its own personality and...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Strategies for Brand Storytelling
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Category
Marketing & Business -
Areas
Advertising, Communication, Copywriting, Narrative, Storytelling, Writing
Anita Cufari
A course by Anita Cufari
As a child, Anita Cufari enjoyed flicking through old magazines, gazing at the ads and dreaming of one day appearing in one of the prime-time television slots. Throughout her professional career, she has been the ideas person, using her creativity to work closely with brands, and is currently known on social media as @anitaideas.
Although she is yet to grace our TV screens, she has written a large number of commercials for brands including McDonald's, Verizon, T-Mobile, Honda, Toyota, and Lexus. She also collaborates with the press giving classes on brand storytelling, strategy, communications, branding, creative processes, conversational design, and UX writing. She is also author of the book Storytelling y Copywriting. Cómo contar la historia de tu empresa.
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- 3,175 students
- 12 lessons (1h 49m)
- 30 additional resources (10 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
Category
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