Strategies for Brand Storytelling
Communication tone
A course by Anita Cufari , Creative Consultant
About the video: Communication tone
Overview
“The words that best represent your brand and the tone you use to make it known. How are they represented in real life? In this lesson I will show you how to approach this process.”
In this video lesson Anita Cufari addresses the topic: Communication tone, which is part of the Domestika online course: Strategies for Brand Storytelling. Learn copywriting techniques to convey a brand’s personality, values, vision, and voice.
Partial transcription of the video
“communication tone In this lesson we are going to dive into on how to develop the communication tone of the brand. Do not worry if it is the first time you are going to do an exercise like this and you feel a bit lost. At first it may sound a bit strange because it is the first time you do it. Don't worry, share it and among all of us who are doing the course, We can see your progress and solve your doubts. Do you remember when you used to play with little dolls, each had a personality and spoke in a different way? The same thing happens with brands. In the end, we talk about the way we are...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Strategies for Brand Storytelling
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Category
Marketing & Business -
Areas
Advertising, Communication, Copywriting, Narrative, Storytelling, Writing
Anita Cufari
A course by Anita Cufari
As a child, Anita Cufari enjoyed flicking through old magazines, gazing at the ads and dreaming of one day appearing in one of the prime-time television slots. Throughout her professional career, she has been the ideas person, using her creativity to work closely with brands, and is currently known on social media as @anitaideas.
Although she is yet to grace our TV screens, she has written a large number of commercials for brands including McDonald's, Verizon, T-Mobile, Honda, Toyota, and Lexus. She also collaborates with the press giving classes on brand storytelling, strategy, communications, branding, creative processes, conversational design, and UX writing. She is also author of the book Storytelling y Copywriting. Cómo contar la historia de tu empresa.
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- 2,873 students
- 12 lessons (1h 49m)
- 30 additional resources (10 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
