Strategies for Brand Storytelling
What is and who is the brand
A course by Anita Cufari , Creative Consultant
About the video: What is and who is the brand
Overview
“In this lesson I will teach you how to design the first part of your strategy, clarifying what and who the brand is.”
In this video lesson Anita Cufari addresses the topic: What is and who is the brand, which is part of the Domestika online course: Strategies for Brand Storytelling. Learn copywriting techniques to convey a brand’s personality, values, vision, and voice.
Partial transcription of the video
“What is and who is the brand In this lesson we are going to start bringing it to life to that brand storytelling strategy with copywriting resources that we are creating for your brand. This is where it is good that you put on the table all the material you have developed to inspire you, to shape it and start making a strategy be super consistent. In the end, that is what brand storytelling is all about. I like to put everything in writing in brand storytelling strategies. If you are working for your own brand or for a client, It is good that you specify step by step everything that is goin...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Strategies for Brand Storytelling
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Category
Marketing & Business -
Areas
Advertising, Communication, Copywriting, Narrative, Storytelling, Writing
Anita Cufari
A course by Anita Cufari
As a child, Anita Cufari enjoyed flicking through old magazines, gazing at the ads and dreaming of one day appearing in one of the prime-time television slots. Throughout her professional career, she has been the ideas person, using her creativity to work closely with brands, and is currently known on social media as @anitaideas.
Although she is yet to grace our TV screens, she has written a large number of commercials for brands including McDonald's, Verizon, T-Mobile, Honda, Toyota, and Lexus. She also collaborates with the press giving classes on brand storytelling, strategy, communications, branding, creative processes, conversational design, and UX writing. She is also author of the book Storytelling y Copywriting. Cómo contar la historia de tu empresa.
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- 2,912 students
- 12 lessons (1h 49m)
- 30 additional resources (10 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
