Strategies for Brand Storytelling
What is and who is the brand
A course by Anita Cufari , Creative Consultant
About the video: What is and who is the brand
Overview
“In this lesson I will teach you how to design the first part of your strategy, clarifying what and who the brand is.”
In this video lesson Anita Cufari addresses the topic: What is and who is the brand, which is part of the Domestika online course: Strategies for Brand Storytelling. Learn copywriting techniques to convey a brand’s personality, values, vision, and voice.
Partial transcription of the video
“In this lesson. we'll begin to bring your Brand Storytelling strategy to life using the Copywriting we're developing for your brand. This is the stage where it's beneficial to outline and organize the Gather all the materials you've created for inspiration to help shape your strategy. Start crafting a coherent strategy. Brand Storytelling revolves around this concept. Personally. i find it helpful to document everything in Brand Storytelling strategies. This approach ensures clarity and consistency in conveying Whether you're working on your own brand or a client's. ensure you detail every ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Strategies for Brand Storytelling
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Category
Marketing & Business -
Areas
Advertising, Communication, Copywriting, Narrative, Storytelling, Writing
Anita Cufari
A course by Anita Cufari
As a child, Anita Cufari enjoyed flicking through old magazines, gazing at the ads and dreaming of one day appearing in one of the prime-time television slots. Throughout her professional career, she has been the ideas person, using her creativity to work closely with brands, and is currently known on social media as @anitaideas.
Although she is yet to grace our TV screens, she has written a large number of commercials for brands including McDonald's, Verizon, T-Mobile, Honda, Toyota, and Lexus. She also collaborates with the press giving classes on brand storytelling, strategy, communications, branding, creative processes, conversational design, and UX writing. She is also author of the book Storytelling y Copywriting. Cómo contar la historia de tu empresa.
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- 3,175 students
- 12 lessons (1h 49m)
- 30 additional resources (10 files)
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- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
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Category
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