Strategies for Brand Storytelling
Storytelling and brand storytelling: differences and similarities
A course by Anita Cufari , Creative Consultant
About the video: Storytelling and brand storytelling: differences and similarities
Overview
“What is storytelling? Are they stories or is there something more? Because it is important? In which part of the brands is brand storytelling? In this lesson I will teach you how to identify the common thread of everything you say and do as a brand to become a powerful brand.”
In this video lesson Anita Cufari addresses the topic: Storytelling and brand storytelling: differences and similarities, which is part of the Domestika online course: Strategies for Brand Storytelling. Learn copywriting techniques to convey a brand’s personality, values, vision, and voice.
Partial transcription of the video
“Storytelling and Brand Storytelling: differences and similarities Before moving on, I will clarify a little certain concepts. Storytelling is not only history, It has to do with how you tell it, who you tell it to, the words you use, the context, because everything you do and say it has to take your audience to live an emotion. You are in control of that, with which, you have to create a coherence between the way you present yourself, what you say and who you say it to. It is also nothing new. If we think of the legends, the troubadours, in the end, the whole world for millions of years It ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Strategies for Brand Storytelling
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Category
Marketing & Business -
Areas
Advertising, Communication, Copywriting, Narrative, Storytelling, Writing
Anita Cufari
A course by Anita Cufari
As a child, Anita Cufari enjoyed flicking through old magazines, gazing at the ads and dreaming of one day appearing in one of the prime-time television slots. Throughout her professional career, she has been the ideas person, using her creativity to work closely with brands, and is currently known on social media as @anitaideas.
Although she is yet to grace our TV screens, she has written a large number of commercials for brands including McDonald's, Verizon, T-Mobile, Honda, Toyota, and Lexus. She also collaborates with the press giving classes on brand storytelling, strategy, communications, branding, creative processes, conversational design, and UX writing. She is also author of the book Storytelling y Copywriting. Cómo contar la historia de tu empresa.
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- 2,912 students
- 12 lessons (1h 49m)
- 30 additional resources (10 files)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
