Strategies for Brand Storytelling
About Me
A course by Anita Cufari , Creative Consultant
About the video: About Me
Overview
“In this lesson I will tell you how I started in the world of advertising (spoiler alert: TV was still in black and white) and how I have been developing my career in different countries. I will also tell you about how that girl who devoured old magazines, dreaming of working creating those wonderful mini-stories from the advertising round, won some awards along the way and published a book about what she is passionate about: brand storytelling and copywriting. ”
In this video lesson Anita Cufari addresses the topic: About Me, which is part of the Domestika online course: Strategies for Brand Storytelling. Learn copywriting techniques to convey a brand’s personality, values, vision, and voice.
Partial transcription of the video
“Presentation Hello, how are you? Welcome to this course. I'm Anita Cufari, better known on social media as Anita Ideas. I am an advertising creative and surely you have already noticed that I am from Argentina. I started studying advertising when I was 13 years old. From that moment I immersed in this wonderful world of communicating brands. At that time I used many techniques that had to do with art, drawing, sculpture and painting, with which, my way of approaching the communication of brands it is much more global than if I had only focused in the literary part. I conceive brands as if t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Strategies for Brand Storytelling
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Category
Marketing & Business -
Areas
Advertising, Communication, Copywriting, Narrative, Storytelling, Writing
Anita Cufari
A course by Anita Cufari
As a child, Anita Cufari enjoyed flicking through old magazines, gazing at the ads and dreaming of one day appearing in one of the prime-time television slots. Throughout her professional career, she has been the ideas person, using her creativity to work closely with brands, and is currently known on social media as @anitaideas.
Although she is yet to grace our TV screens, she has written a large number of commercials for brands including McDonald's, Verizon, T-Mobile, Honda, Toyota, and Lexus. She also collaborates with the press giving classes on brand storytelling, strategy, communications, branding, creative processes, conversational design, and UX writing. She is also author of the book Storytelling y Copywriting. Cómo contar la historia de tu empresa.
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- 12 lessons (1h 49m)
- 30 additional resources (10 files)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
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