Strategies for Brand Storytelling

Strategies for Brand Storytelling

“Thank you very much for accompanying me throughout the course. You already have all the ingredients to develop a brand storytelling strategy based on the resources that copywriting gives us. During the course I have worked with the Prolija brand, now is the time for you to share the brand storytelling of your brand. So before we say goodbye, let's review the key phases of the project. It would be great if you briefly explain what you have done in each one and accompany the explanation with one or more images. The brand Choose the one brand you want to work with. It may be one that has been on the market for several years and needs to give coherence and meaning to its communication, or it may be one so new that you have everything to build.

The brief Do the brief to understand what the brand is, what it is like and how it got here. And, something very important, you will also have to analyze who you are targeting, who is your buyer person. Brand universe Design your brand universe. That is, all those things that belong or do not belong to it. Think about your brand, in color sensations, textures and related moments. Everything will help you see your product and your brand from multiple perspectives. How the brand is expressed Taking into account what the brand and its universe are like, determine how the brand will be expressed in words. Analyze the words and tone. Brand storytelling strategy With all these ingredients, it is time to design the definitive document with the brand storytelling strategy based on the copywriting resources: messages, content territory, type of interactions, etc. Analyze all the information you have, determine what tone and words best represent it, the moments and experiences that are consistent with how the brand is. In Unit 4 I have left you the example of the document that I have designed with the brand storytelling and copywriting strategy for Prolija. Now share your final project with the community by clicking on "Create your project". Remember to share both the final result and the steps that have led you to it. I am looking forward to seeing your project and giving you feedback. Although I ask for your patience, I will try to access the forum as much as I can and what my professional projects allow me. Finally, I want to invite you to actively participate in the forum, not only sharing your progress, but also giving advice and trying to help the rest of the community. We keep talking on the forum! ”

Partial transcription of the video

“Final project Thank you very much for coming here. Throughout this course I have given you all the ingredients to develop a brand storytelling strategy with copywriting resources. I told you about the brief, your essential document to make a great project. Then, we got fully involved in creating the brand universe with all the information we had gathered. Later, we find his tone of voice and the right words to express your whole personality. Then, we began to design the brand storytelling strategy and the first thing we did was analyze the competition. Once we know the segment very well, we...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Strategies for Brand Storytelling

• Level: Beginner
• 99% positive reviews (77)
• 2866 students
• 4 units
• 12 lessons (1h 49m)
• 10 downloads

• Category

  Marketing & Business

• Areas

  Advertising, Communication, Copywriting, Narrative, Storytelling, Writing