Strategies for Brand Storytelling
The information you need to work: the brief
A course by Anita Cufari , Creative Consultant
About the video: The information you need to work: the brief
Overview
“The brief is the fundamental piece that will help you gather all the basic information you need to develop your brand storytelling strategy. In this lesson I help you to have a complete document that you can use in your course project and with your clients.”
In this video lesson Anita Cufari addresses the topic: The information you need to work: the brief, which is part of the Domestika online course: Strategies for Brand Storytelling. Learn copywriting techniques to convey a brand’s personality, values, vision, and voice.
Partial transcription of the video
“The information you need to work: the brief Like any creative project, your starting point is the brief. Let's see all the information you need. We will start by getting to know the company and the competition in depth, After all, your brand, your product is not the only one in the segment. you have to know very well what are the other players that are in the market and that, in turn, also give your audience more options to satisfy the same need that you are giving with your brand or with your product. Of course, as in everything you do, it is essential that you know your audience, what the...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Strategies for Brand Storytelling
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Category
Marketing & Business -
Areas
Advertising, Communication, Copywriting, Narrative, Storytelling, Writing
Anita Cufari
A course by Anita Cufari
As a child, Anita Cufari enjoyed flicking through old magazines, gazing at the ads and dreaming of one day appearing in one of the prime-time television slots. Throughout her professional career, she has been the ideas person, using her creativity to work closely with brands, and is currently known on social media as @anitaideas.
Although she is yet to grace our TV screens, she has written a large number of commercials for brands including McDonald's, Verizon, T-Mobile, Honda, Toyota, and Lexus. She also collaborates with the press giving classes on brand storytelling, strategy, communications, branding, creative processes, conversational design, and UX writing. She is also author of the book Storytelling y Copywriting. Cómo contar la historia de tu empresa.
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- Level: Beginner
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