Strategies for Brand Storytelling
Giving meaning to your brand
A course by Anita Cufari , Creative Consultant
About the video: Giving meaning to your brand
Overview
“Your product is just that…a product. A container containing something. It is time to give soul, meaning and coherence to everything you say and do.”
In this video lesson Anita Cufari addresses the topic: Giving meaning to your brand, which is part of the Domestika online course: Strategies for Brand Storytelling. Learn copywriting techniques to convey a brand’s personality, values, vision, and voice.
Partial transcription of the video
“Giving meaning to your brand In this lesson I will teach you what brand storytelling can do for your brand, because, in the end, your product is like a can without a label, it says nothing. Could you determine if it is the product that is going to change your food? Could you tell if it is the cheapest or the most expensive? If he is the richest, what will he do for you? In the end, your product, without a brand storytelling, says nothing. In this lesson we will begin to understand what brand storytelling is going to do for him. For example, it will help you in the business decisions you hav...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Strategies for Brand Storytelling
-
Category
Marketing & Business -
Areas
Advertising, Communication, Copywriting, Narrative, Storytelling, Writing
Anita Cufari
A course by Anita Cufari
As a child, Anita Cufari enjoyed flicking through old magazines, gazing at the ads and dreaming of one day appearing in one of the prime-time television slots. Throughout her professional career, she has been the ideas person, using her creativity to work closely with brands, and is currently known on social media as @anitaideas.
Although she is yet to grace our TV screens, she has written a large number of commercials for brands including McDonald's, Verizon, T-Mobile, Honda, Toyota, and Lexus. She also collaborates with the press giving classes on brand storytelling, strategy, communications, branding, creative processes, conversational design, and UX writing. She is also author of the book Storytelling y Copywriting. Cómo contar la historia de tu empresa.
- 100% positive reviews (78)
- 2,913 students
- 12 lessons (1h 49m)
- 30 additional resources (10 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
