Strategies for Brand Storytelling
Influences
A course by Anita Cufari , Creative Consultant
About the video: Influences
Overview
“When I'm looking for inspiration, everything can help me create the campaign or strategy I'm working on. In this lesson I will show you some of the fonts that I have used in different projects throughout my career. From the metaphors of María Elena Walsh, to the calligrams of Oliverio Girondo and the free and creative writing exercises of Oulipo. But there is more, there is always more.”
In this video lesson Anita Cufari addresses the topic: Influences, which is part of the Domestika online course: Strategies for Brand Storytelling. Learn copywriting techniques to convey a brand’s personality, values, vision, and voice.
Partial transcription of the video
“In this lesson. i'll share some of my influences. The things I learn. enjoy. and find incredibly appealing are what shape my perspective and creativity. which I find incredibly appealing to weave into campaigns and all my writings. Take Mafalda. for There's something fascinating about Mafalda's tale. She was originally crafted for advertising purposes. In fact. she represented what was happening in society at the time. capturing the essence of the era. In the 60s. argentine society was depicted through Mafalda. created for an appliance company's ad. Eventually. they didn't utilize her. so K...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Strategies for Brand Storytelling
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Category
Marketing & Business -
Areas
Advertising, Communication, Copywriting, Narrative, Storytelling, Writing
Anita Cufari
A course by Anita Cufari
As a child, Anita Cufari enjoyed flicking through old magazines, gazing at the ads and dreaming of one day appearing in one of the prime-time television slots. Throughout her professional career, she has been the ideas person, using her creativity to work closely with brands, and is currently known on social media as @anitaideas.
Although she is yet to grace our TV screens, she has written a large number of commercials for brands including McDonald's, Verizon, T-Mobile, Honda, Toyota, and Lexus. She also collaborates with the press giving classes on brand storytelling, strategy, communications, branding, creative processes, conversational design, and UX writing. She is also author of the book Storytelling y Copywriting. Cómo contar la historia de tu empresa.
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- 12 lessons (1h 49m)
- 30 additional resources (10 files)
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- Audio: Spanish, English, French, Italian, Portuguese, Turkish
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- Level: Beginner
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