Strategies for Brand Storytelling
Influences
A course by Anita Cufari , Creative Consultant
About the video: Influences
Overview
“When I'm looking for inspiration, everything can help me create the campaign or strategy I'm working on. In this lesson I will show you some of the fonts that I have used in different projects throughout my career. From the metaphors of María Elena Walsh, to the calligrams of Oliverio Girondo and the free and creative writing exercises of Oulipo. But there is more, there is always more.”
In this video lesson Anita Cufari addresses the topic: Influences, which is part of the Domestika online course: Strategies for Brand Storytelling. Learn copywriting techniques to convey a brand’s personality, values, vision, and voice.
Partial transcription of the video
“influences In this lesson I want to tell you about my influences. All those things that I am learning, those things that I like, that I find super attractive and then incorporate them into campaigns and in all my texts. For example, Mafalda. There is something very interesting in the story of Mafalda. She was also created for advertising, in fact, it was a representation of what Argentine society was like in the sixties and it was made for an appliance company. In the end, they didn't really use it, so other media outlets picked up Quino's work and they started publishing it as a comic stri...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Strategies for Brand Storytelling
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Category
Marketing & Business -
Areas
Advertising, Communication, Copywriting, Narrative, Storytelling, Writing
Anita Cufari
A course by Anita Cufari
As a child, Anita Cufari enjoyed flicking through old magazines, gazing at the ads and dreaming of one day appearing in one of the prime-time television slots. Throughout her professional career, she has been the ideas person, using her creativity to work closely with brands, and is currently known on social media as @anitaideas.
Although she is yet to grace our TV screens, she has written a large number of commercials for brands including McDonald's, Verizon, T-Mobile, Honda, Toyota, and Lexus. She also collaborates with the press giving classes on brand storytelling, strategy, communications, branding, creative processes, conversational design, and UX writing. She is also author of the book Storytelling y Copywriting. Cómo contar la historia de tu empresa.
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- 12 lessons (1h 49m)
- 30 additional resources (10 files)
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- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
