Strategies for Brand Storytelling
Competition and segment
A course by Anita Cufari , Creative Consultant
About the video: Competition and segment
Overview
“Your brand lives within a segment. Your audience is already in contact with what your competition is communicating. It is time to share all the information you have collected in Unit 1 and draw conclusions.”
In this video lesson Anita Cufari addresses the topic: Competition and segment, which is part of the Domestika online course: Strategies for Brand Storytelling. Learn copywriting techniques to convey a brand’s personality, values, vision, and voice.
Partial transcription of the video
“Competition and segment Your brand is not alone in the segment, there are other brands that offer your audience a fairly similar product. You have to take this into account to understand what gaps in tone of voice there is on the market, what kind of personality, what kind of things can you do to differentiate yourself and thus capture your audience much better. So, in the document, I also put all the information that I can analyze the competition. For example, once I ask my client what are those brands that look alike, that have similar traits or that, for some reason, they are competition...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Strategies for Brand Storytelling
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Category
Marketing & Business -
Areas
Advertising, Communication, Copywriting, Narrative, Storytelling, Writing
Anita Cufari
A course by Anita Cufari
As a child, Anita Cufari enjoyed flicking through old magazines, gazing at the ads and dreaming of one day appearing in one of the prime-time television slots. Throughout her professional career, she has been the ideas person, using her creativity to work closely with brands, and is currently known on social media as @anitaideas.
Although she is yet to grace our TV screens, she has written a large number of commercials for brands including McDonald's, Verizon, T-Mobile, Honda, Toyota, and Lexus. She also collaborates with the press giving classes on brand storytelling, strategy, communications, branding, creative processes, conversational design, and UX writing. She is also author of the book Storytelling y Copywriting. Cómo contar la historia de tu empresa.
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- 12 lessons (1h 49m)
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- Level: Beginner
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