Strategies for Brand Storytelling
Creating brands that are lived and felt
A course by Anita Cufari , Creative Consultant
About the video: Creating brands that are lived and felt
Overview
“Have you seen that there are brands with which you feel calmer because you already know what kind of things you are going to find at each of their contact points? Although they always tell you something different, it is always clear to you what they want to express, the type of things that you can experience with them. Is it a budget issue? In this lesson, you will see how all those experiences that you live with the brands that you like are created.”
In this video lesson Anita Cufari addresses the topic: Creating brands that are lived and felt, which is part of the Domestika online course: Strategies for Brand Storytelling. Learn copywriting techniques to convey a brand’s personality, values, vision, and voice.
Partial transcription of the video
“Creating brands that are lived and felt In this lesson we are going to see how that brand universe is built. First of all, let's think of a well-known brand. Let's go with the example of Red Bull. Red Bull sells a carbonated drink that gives you a lot of energy. In all its communication, Red Bull manages the concept from "Red Bull Gives You Wings" but what does a carbonated drink have to do with with Red Bull it gives you wings, with a Formula One car, with cockfights? How do you make everything logical and everything belongs to the Red Bull universe? Red Bull is always associated with extr...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Strategies for Brand Storytelling
-
Category
Marketing & Business -
Areas
Advertising, Communication, Copywriting, Narrative, Storytelling, Writing
Anita Cufari
A course by Anita Cufari
As a child, Anita Cufari enjoyed flicking through old magazines, gazing at the ads and dreaming of one day appearing in one of the prime-time television slots. Throughout her professional career, she has been the ideas person, using her creativity to work closely with brands, and is currently known on social media as @anitaideas.
Although she is yet to grace our TV screens, she has written a large number of commercials for brands including McDonald's, Verizon, T-Mobile, Honda, Toyota, and Lexus. She also collaborates with the press giving classes on brand storytelling, strategy, communications, branding, creative processes, conversational design, and UX writing. She is also author of the book Storytelling y Copywriting. Cómo contar la historia de tu empresa.
- 100% positive reviews (78)
- 2,912 students
- 12 lessons (1h 49m)
- 30 additional resources (10 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
