Modern Design Strategies for Visual Branding

Overview

“In this lesson, referring to our ISS project, we will outline the most important parts of a brand book and its purpose. You will learn how it can fuel rather than restrict the “afterlife” of an identity. ”

In this video lesson Classmate Studio addresses the topic: The Importance of Brand Books, which is part of the Domestika online course: Modern Design Strategies for Visual Branding. Learn to develop strong brand concepts and design engaging visual identities through efficient online collaboration with clients and other creatives.

Partial transcription of the video

“ The Importance of Brand Books In this lesson, we'll talk about the importance of brand books. The brand book is usually the documentation of the final brand work that you've been working with. The simplest form of a brand book is usually a PDF, but when the project demands it and your client is much bigger, it's sometimes beneficial to create entire websites for it. Uber's brand book is online, you can check it out for yourself, or Starbucks also has an approachable and easily shareable online brand guide. What happens with brand books when you're done with them? You hand it over to your ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Modern Design Strategies for Visual Branding

• Level: Beginner
• 100% positive reviews (30)
• 1320 students
• 5 units
• 22 lessons (3h 29m)
• 9 downloads

• Category

  Design

• Software

  Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Figma, Keynote

• Areas

  Brand Strategy, Branding & Identity, Creativity, Graphic Design, Logo Design