Modern Design Strategies for Visual Branding

The Importance of Brand Books

A course by Classmate Studio , Creative Design Agency

Creative Design Agency. Budapest, Hungary.
Joined July 2021

Learn to develop strong brand concepts and design engaging visual identities through efficient online collaboration with clients and other creatives

  • 96% positive reviews (23)
  • 939 students
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch

About the video: The Importance of Brand Books

Overview

“In this lesson, referring to our ISS project, we will outline the most important parts of a brand book and its purpose. You will learn how it can fuel rather than restrict the “afterlife” of an identity. ”

In this video lesson Classmate Studio addresses the topic: The Importance of Brand Books, which is part of the Domestika online course: Modern Design Strategies for Visual Branding. Learn to develop strong brand concepts and design engaging visual identities through efficient online collaboration with clients and other creatives.

Partial transcription of the video

“ The Importance of Brand Books In this lesson, we'll talk about the importance of brand books. The brand book is usually the documentation of the final brand work that you've been working with. The simplest form of a brand book is usually a PDF, but when the project demands it and your client is much bigger, it's sometimes beneficial to create entire websites for it. Uber's brand book is online, you can check it out for yourself, or Starbucks also has an approachable and easily shareable online brand guide. What happens with brand books when you're done with them? You hand it over to your ...”

This transcript is automatically generated, so it may contain mistakes.

85% Disc. Original price $39.99USD

Course summary for: Modern Design Strategies for Visual Branding

  • Level: Beginner
  • 96% positive reviews (23)
  • 939 students
  • 5 units
  • 22 lessons (3h 29m)
  • 9 downloads
  • Category

    Design
  • Software

    Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Figma, Keynote
  • Areas

    Brand Strategy, Branding & Identity, Creativity, Graphic Design, Logo Design

Classmate Studio

A course by Classmate Studio

Teacher Plus
Creative Design Agency

Classmate studio was founded in 2015 by Fruzsina Folfoldi and Jozsef Kiss. They are a colorful, borderless and online studio working in many different fields of graphic design with a strong traditional creative base, but always inspired by the newest trends. They are currently based in Hungary, Scotland and Finland.

They believe that creativity and imagination are key to improving our surroundings and the future of our world. Their mission is to elevate brands by developing diverse designs, progressive strategies, and compelling campaigns.


  • 96% positive reviews (23)
  • 939 students
  • 22 lessons (3h 29m)
  • 19 additional resources (9 files)
  • Online and at your own pace
  • Available on the app
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

Modern Design Strategies for Visual Branding. Design course by Classmate Studio

Modern Design Strategies for Visual Branding

A course by Classmate Studio
Creative Design Agency. Budapest, Hungary.
Joined July 2021
  • 96% positive reviews (23)
  • 939 students