Developing the Visual Language 1
A course by Classmate Studio , Creative Design Agency
Learn to develop strong brand concepts and design engaging visual identities through efficient online collaboration with clients and other creatives
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- Audio: English
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About the video: Developing the Visual Language 1
“Thanks to the brief and the mood board, we now have some design direction. It's time to put this to use in the development of the brand identity. Through our ISS branding project, we will show you the important elements to consider when designing the basics of a brand identity: the logo, the typography, the colours, and the layouts. During this process, you will learn how to develop connections between the strategy and the visuals. ”
In this video lesson Classmate Studio addresses the topic: Developing the Visual Language 1, which is part of the Domestika online course: Modern Design Strategies for Visual Branding. Learn to develop strong brand concepts and design engaging visual identities through efficient online collaboration with clients and other creatives.
Partial transcription of the video
“ Developing the Visual Language In this lesson, we'll develop the visual language and we'll see how the logo and these other elements will affect each other. We'll also check what design rules exist and how should we use and break them. We already talked about the brief and the mood board, and with the help of these, now we have some understanding of the direction we would like to go in with our design, but the exploration doesn't have to end here. If you still have new ideas, don't be afraid to check them even if you already have an agreed mood board. At this phase, you can start to creat...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Modern Design Strategies for Visual Branding
SoftwareAdobe Illustrator, Adobe InDesign, Adobe Photoshop, Figma, Keynote
AreasBrand Strategy, Branding & Identity, Creativity, Graphic Design, Logo Design
Classmate studio was founded in 2015 by Fruzsina Folfoldi and Jozsef Kiss. They are a colorful, borderless and online studio working in many different fields of graphic design with a strong traditional creative base, but always inspired by the newest trends. They are currently based in Hungary, Scotland and Finland.
They believe that creativity and imagination are key to improving our surroundings and the future of our world. Their mission is to elevate brands by developing diverse designs, progressive strategies, and compelling campaigns.