Modern Design Strategies for Visual Branding

Overview

“Thanks to the brief and the mood board, we now have some design direction. It's time to put this to use in the development of the brand identity. Through our ISS branding project, we will show you the important elements to consider when designing the basics of a brand identity: the logo, the typography, the colours, and the layouts. During this process, you will learn how to develop connections between the strategy and the visuals. ”

In this video lesson Classmate Studio addresses the topic: Developing the Visual Language 1, which is part of the Domestika online course: Modern Design Strategies for Visual Branding. Learn to develop strong brand concepts and design engaging visual identities through efficient online collaboration with clients and other creatives.

Partial transcription of the video

“ Developing the Visual Language In this lesson, we'll develop the visual language and we'll see how the logo and these other elements will affect each other. We'll also check what design rules exist and how should we use and break them. We already talked about the brief and the mood board, and with the help of these, now we have some understanding of the direction we would like to go in with our design, but the exploration doesn't have to end here. If you still have new ideas, don't be afraid to check them even if you already have an agreed mood board. At this phase, you can start to creat...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Modern Design Strategies for Visual Branding

• Level: Beginner
• 100% positive reviews (30)
• 1297 students
• 5 units
• 22 lessons (3h 29m)
• 9 downloads

• Category

  Design

• Software

  Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Figma, Keynote

• Areas

  Brand Strategy, Branding & Identity, Creativity, Graphic Design, Logo Design