Modern Design Strategies for Visual Branding

A course by Classmate Studio
Creative Design Agency. Budapest, Hungary.
Joined July 2021
, Creative Design Agency

Learn to develop strong brand concepts and design engaging visual identities through efficient online collaboration with clients and other creatives

  • 140 students
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch

Learn to develop strong brand concepts and design engaging visual identities through efficient online collaboration with clients and other creatives



  • 140 students
  • 22 lessons (3h 29m)
  • 19 additional resources (9 files)
  • Online and at your own pace
  • Available on the app
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever


Branding goes far beyond a product or service–it is the visual language that communicates a company’s purpose and values to its target audience. The founders of Classmate Studio, Fruzsina Folfoldi and Jozsef Kiss have conceptualized and designed these visual identities for brands like Brew Your Mind Brewery and organizations like Budapest Design Week. What’s more, they both work remotely and collaboratively throughout Hungary, Scotland and Finland.

In this online course, learn how to create a visual identity based on a truly original concept. Fruzsina and Jozsef guide you through elevating a brand’s design, strategy, and campaigns. Expand your design toolkit while by exploring the art of collaborative work and connecting a brand's purpose to its visual ecosystem.

What will you learn in this online course?

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. The First Steps
  • U3
    U3. Developing a Strategy
  • U4
    U4. The Brand Identity
  • U5
    U5. What Next?
  • FP
    FP Final project
View details

Meet Fruzsina Folfoldi and Jozsef Kiss, the founders of Classmate Studio, and your teachers for this course. Hear about their creative journey, which started when they met in university and led them to start their own design studio, before learning about their inspiration and influences.

Get an overview of the principles of modern design. Discover how to best approach a project for a brand by developing a unique concept.

Learn how to tackle the brief before exploring was to establish your brand’s design strategy. Your teachers discuss the importance of finding the balance between productivity and taking a break to reconnect with your creativity.

Fruzsina and Jozsef then take you through the process of developing the different elements of a brand’s visual language, from its layout to making mockups, and presenting them

Explore the importance of brand books, and our effective way to boost your collaborative process with remote teams and other designers.

What is this course's project?

Create a complete brand concept from scratch, and build a landing page and social media posts based on its visual identity.

Who is this online course for?

This course is from designers who want to help brands reach their creative potential.

Requirements and materials

Basic knowledge of graphic design programs like Adobe Suite is required.


Classmate Studio

A course by Classmate Studio

Teacher Plus
Creative Design Agency

Classmate studio was founded in 2015 by Fruzsina Folfoldi and Jozsef Kiss. They are a colorful, borderless and online studio working in many different fields of graphic design with a strong traditional creative base, but always inspired by the newest trends. They are currently based in Hungary, Scotland and Finland.

They believe that creativity and imagination are key to improving our surroundings and the future of our world. Their mission is to elevate brands by developing diverse designs, progressive strategies, and compelling campaigns.


Content

  • U1

    Introduction

    • About Us
    • Influences
  • U2

    The First Steps

    • The Principles of Modern Design
    • How to Start
    • The Brand
  • U3

    Developing a Strategy

    • The Brief
    • The Brand Strategy 1
    • The Brand Strategy 2
    • The Brand Strategy 3
    • Conducting Research for Your Mood Board
    • Finding the Balance
  • U4

    The Brand Identity

    • Developing the Visual Language 1
    • Developing the Visual Language 2
    • Designing the Example Layouts 1
    • Designing the Example Layouts 2
    • Designing the Example Layouts 3
    • Designing the Example Layouts 4
    • Designing the Example Layouts 5
    • Mock-Ups and Presentation
  • U5

    What Next?

    • The Importance of Brand Books
    • Breaking Out from the Designer's Loneliness
    • Sharing Your Work and Collaborating
  • FP

    Final project

    • Modern Design Strategies for Visual Branding

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus or PRO member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus or PRO member, when you complete a course you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Modern Design Strategies for Visual Branding. Design course by Classmate Studio

Modern Design Strategies for Visual Branding

A course by Classmate Studio
Creative Design Agency. Budapest, Hungary.
Joined July 2021
  • 140 students