Modern Design Strategies for Visual Branding
A course by Classmate StudioCreative Design Agency
A course by Classmate Studio, Creative Design Agency
Learn to develop strong brand concepts and design engaging visual identities through efficient online collaboration with clients and other creatives
Branding goes far beyond a product or service–it is the visual language that communicates a company’s purpose and values to its target audience. The founders of Classmate Studio, Fruzsina Folfoldi and Jozsef Kiss have conceptualized and designed these visual identities for brands like Brew Your Mind Brewery and organizations like Budapest Design Week. What’s more, they both work remotely and collaboratively throughout Hungary, Scotland and Finland.
In this online course, learn how to create a visual identity based on a truly original concept. Fruzsina and Jozsef guide you through elevating a brand’s design, strategy, and campaigns. Expand your design toolkit while by exploring the art of collaborative work and connecting a brand's purpose to its visual ecosystem.
What will you learn in this online course?
22 lessons & 19 downloads
The Principles of Modern Design
5 minutes, 19 seconds
The Brand
2 minutes, 48 seconds
Developing the Visual Language 1
15 minutes, 35 seconds
Developing the Visual Language 2
17 minutes, 4 seconds
Mock-Ups and Presentation
9 minutes, 13 seconds
The Importance of Brand Books
8 minutes, 46 seconds
What's included in this course?
Meet Fruzsina Folfoldi and Jozsef Kiss, the founders of Classmate Studio, and your teachers for this course. Hear about their creative journey, which started when they met in university and led them to start their own design studio, before learning about their inspiration and influences.
Get an overview of the principles of modern design. Discover how to best approach a project for a brand by developing a unique concept.
Learn how to tackle the brief before exploring was to establish your brand’s design strategy. Your teachers discuss the importance of finding the balance between productivity and taking a break to reconnect with your creativity.
Fruzsina and Jozsef then take you through the process of developing the different elements of a brand’s visual language, from its layout to making mockups, and presenting them
Explore the importance of brand books, and our effective way to boost your collaborative process with remote teams and other designers.
Recommended software & tools for this course
What is this course's project?
Create a complete brand concept from scratch, and build a landing page and social media posts based on its visual identity.
Projects by course students
Who is this online course for?
This course is from designers who want to help brands reach their creative potential.
Requirements and materials
Basic knowledge of graphic design programs like Adobe Suite is required.
Reviews
- 17 days ago
Clear and insightful
- hugocabritaPLUS17 days ago
Por ahora me esta gustando, es realmente la perspectiva más actualizada de como funciona una agencia de diseño pequeña
- 7 months ago
great course!
- 9 months ago
amazing!
- 1 year ago
loved ittt thank youu
They believe that creativity and imagination are key to improving our surroundings and the future of our world. Their mission is to elevate brands by developing diverse designs, progressive strategies, and compelling campaigns.
Content
- U1
Introduction
- About Us
- Influences
- U2
The First Steps
- The Principles of Modern Design
- How to Start
- The Brand
- U3
Developing a Strategy
- The Brief
- The Brand Strategy 1
- The Brand Strategy 2
- The Brand Strategy 3
- Conducting Research for Your Mood Board
- Finding the Balance
- U4
The Brand Identity
- Developing the Visual Language 1
- Developing the Visual Language 2
- Designing the Example Layouts 1
- Designing the Example Layouts 2
- Designing the Example Layouts 3
- Designing the Example Layouts 4
- Designing the Example Layouts 5
- Mock-Ups and Presentation
- U5
What Next?
- The Importance of Brand Books
- Breaking Out from the Designer's Loneliness
- Sharing Your Work and Collaborating
- FP
Final project
- Modern Design Strategies for Visual Branding
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Yes, this course is designed for intermediate graphic designers looking to expand their skills in brand strategy, visual identity, and collaborative design workflows.
You’ll need access to Figma, InDesign, Pinterest, Slack, and Google Drive. Basic familiarity with these tools is recommended for a smooth learning experience.
You’ll learn how to define brand purpose, develop positioning statements, create visual identity assets, and connect brand strategy to visual design for cohesive branding.
Yes, the course teaches practical remote project management techniques, including online collaboration tools, file organization, and managing distributed creative teams.
Yes, you’ll gain hands-on skills in writing effective design briefs, preparing client meetings, and building organized mood boards using digital platforms.
Yes, the course explores Scandinavian minimalism, Central and Eastern European influences, and how cultural context shapes contemporary design practice.
The course emphasizes practical, hands-on projects, including exhibition design, editorial layouts, poster illustration, and real-world brand development exercises.