Modern Design Strategies for Visual Branding

Overview

“Once the general outlines of your images are done, you will need to add colour. In this lesson, we will demonstrate how to develop a palette that is suitable for the specific branding project. According to our mood board, ISS champion colours with a warm, retro feel against cool blues. Now, let us show you how to use your references to find the perfect palette. ”

In this video lesson Classmate Studio addresses the topic: Developing the Visual Language 2, which is part of the Domestika online course: Modern Design Strategies for Visual Branding. Learn to develop strong brand concepts and design engaging visual identities through efficient online collaboration with clients and other creatives.

Partial transcription of the video

“ Developing the Visual Language I have been working on these for quite a long time and now I can show you all the illustrations are ready here. These are only line drawings, they will be filled with colors. We have six now. Now, I'm moving to the colors. According to our mood board, it's pretty common to find science fiction and science topics using retro warm colors beside the cold blues and blacks. We will try to find some nice retro colors from those badges we introduced in our mood board. We already used this nice dirty white or light gray color here, so we will use that because it loo...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Modern Design Strategies for Visual Branding

• Level: Beginner
• 100% positive reviews (30)
• 1320 students
• 5 units
• 22 lessons (3h 29m)
• 9 downloads

• Category

  Design

• Software

  Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Figma, Keynote

• Areas

  Brand Strategy, Branding & Identity, Creativity, Graphic Design, Logo Design