The Brand Strategy 3
A course by Classmate Studio , Creative Design Agency
Learn to develop strong brand concepts and design engaging visual identities through efficient online collaboration with clients and other creatives
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- 863 students
- Audio: English
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About the video: The Brand Strategy 3
“Now that we have all of the research collected into one place, it's time to condense what we have by eliciting the key elements of the brand strategy: purpose, values, positioning, and audiences. The more concise you can get this information, the more streamlined your branding will be. Furthermore, it will be truer to the brand.”
In this video lesson Classmate Studio addresses the topic: The Brand Strategy 3, which is part of the Domestika online course: Modern Design Strategies for Visual Branding. Learn to develop strong brand concepts and design engaging visual identities through efficient online collaboration with clients and other creatives.
Partial transcription of the video
“ The Brand Strategy We have a good base here. This is what you want to work around with now, so Discovery, Unity, Education, and Space. Then again, if you think about this one now, Space, earth, moon, orbit, asteroids, and all that, it kind of goes well with the fact of discovering things. I could go under it. This is what you want to do because the less and more precise and true values that you have are, the better your brand is going to work. Let's combine this. Instead of Space, we have this whole bunch of things under the value of Discovery, and then we have Unity and Education. We can...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Modern Design Strategies for Visual Branding
SoftwareAdobe Illustrator, Adobe InDesign, Adobe Photoshop, Figma, Keynote
AreasBrand Strategy, Branding & Identity, Creativity, Graphic Design, Logo Design
Classmate studio was founded in 2015 by Fruzsina Folfoldi and Jozsef Kiss. They are a colorful, borderless and online studio working in many different fields of graphic design with a strong traditional creative base, but always inspired by the newest trends. They are currently based in Hungary, Scotland and Finland.
They believe that creativity and imagination are key to improving our surroundings and the future of our world. Their mission is to elevate brands by developing diverse designs, progressive strategies, and compelling campaigns.