Conducting Research for Your Mood Board
A course by Classmate Studio , Creative Design Agency
Learn to develop strong brand concepts and design engaging visual identities through efficient online collaboration with clients and other creatives
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- Audio: English
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About the video: Conducting Research for Your Mood Board
“In this lesson, we will explain where and how to find inspiration. Then, we will create a mood board connected to the brand’s strategy. You will see how to do this in collaboration with others. This will all be done with the help of our example brand project: the ISS. ”
In this video lesson Classmate Studio addresses the topic: Conducting Research for Your Mood Board, which is part of the Domestika online course: Modern Design Strategies for Visual Branding. Learn to develop strong brand concepts and design engaging visual identities through efficient online collaboration with clients and other creatives.
Partial transcription of the video
“ Conducting Research for Your Mood Board In this lesson, we will talk about research and mood boards. Finding inspiration can go smoothly, but sometimes, it requires intensive digging. We have some common practices that we usually use and I will share them with you now. You can check books and articles online and make sure you know a lot about your client's industry. We also like to visit the client's location, especially if it's related to the brand. For example, if it's a festival in a city or a brewery, it's nice to experience the places. Also, the most common place where you can look f...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Modern Design Strategies for Visual Branding
SoftwareAdobe Illustrator, Adobe InDesign, Adobe Photoshop, Figma, Keynote
AreasBrand Strategy, Branding & Identity, Creativity, Graphic Design, Logo Design
Classmate studio was founded in 2015 by Fruzsina Folfoldi and Jozsef Kiss. They are a colorful, borderless and online studio working in many different fields of graphic design with a strong traditional creative base, but always inspired by the newest trends. They are currently based in Hungary, Scotland and Finland.
They believe that creativity and imagination are key to improving our surroundings and the future of our world. Their mission is to elevate brands by developing diverse designs, progressive strategies, and compelling campaigns.