Modern Design Strategies for Visual Branding

Overview

“Next, we will talk about the importance of brand strategy. To start this process, you will learn what this consists of, including the brand purpose, values, positioning, and key audiences. We will give guidance on how to approach this strategy. This way, you can adopt a more reflective and critical mindset when the client hands you their mission: is this mission the best that it can be? Once the basics have been covered, we will take a look at the ISS brand and showcase a good example of a strategy. ”

In this video lesson Classmate Studio addresses the topic: The Brand Strategy 1, which is part of the Domestika online course: Modern Design Strategies for Visual Branding. Learn to develop strong brand concepts and design engaging visual identities through efficient online collaboration with clients and other creatives.

Partial transcription of the video

“ The Brand Strategy In this lesson, we will take an even deeper look into a brand's strategy and how we should build one. As a common example, there is the brand Apple, and you can ask yourself, why would people choose an Apple product rather than another one with the same specs for cheaper? It's because Apple has a more inspiring purpose and they stand for all sorts of things such as the challenge of the status quo or always trying to be better. People relate to that much more than having something looking the same for cheaper. In a brand's strategy, we'll find out a few crucial things we...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Modern Design Strategies for Visual Branding

• Level: Beginner
• 100% positive reviews (30)
• 1320 students
• 5 units
• 22 lessons (3h 29m)
• 9 downloads

• Category

  Design

• Software

  Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Figma, Keynote

• Areas

  Brand Strategy, Branding & Identity, Creativity, Graphic Design, Logo Design