Modern Design Strategies for Visual Branding

The Brand Strategy 1

A course by Classmate Studio , Creative Design Agency

Creative Design Agency. Budapest, Hungary.
Joined July 2021

Learn to develop strong brand concepts and design engaging visual identities through efficient online collaboration with clients and other creatives

  • 96% positive reviews (25)
  • 998 students
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch

About the video: The Brand Strategy 1

Overview

“Next, we will talk about the importance of brand strategy. To start this process, you will learn what this consists of, including the brand purpose, values, positioning, and key audiences. We will give guidance on how to approach this strategy. This way, you can adopt a more reflective and critical mindset when the client hands you their mission: is this mission the best that it can be? Once the basics have been covered, we will take a look at the ISS brand and showcase a good example of a strategy. ”

In this video lesson Classmate Studio addresses the topic: The Brand Strategy 1, which is part of the Domestika online course: Modern Design Strategies for Visual Branding. Learn to develop strong brand concepts and design engaging visual identities through efficient online collaboration with clients and other creatives.

Partial transcription of the video

“ The Brand Strategy In this lesson, we will take an even deeper look into a brand's strategy and how we should build one. As a common example, there is the brand Apple, and you can ask yourself, why would people choose an Apple product rather than another one with the same specs for cheaper? It's because Apple has a more inspiring purpose and they stand for all sorts of things such as the challenge of the status quo or always trying to be better. People relate to that much more than having something looking the same for cheaper. In a brand's strategy, we'll find out a few crucial things we...”

This transcript is automatically generated, so it may contain mistakes.

85% Disc. Original price $39.99USD

Course summary for: Modern Design Strategies for Visual Branding

  • Level: Beginner
  • 96% positive reviews (25)
  • 998 students
  • 5 units
  • 22 lessons (3h 29m)
  • 9 downloads
  • Category

    Design
  • Software

    Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Figma, Keynote
  • Areas

    Brand Strategy, Branding & Identity, Creativity, Graphic Design, Logo Design

Classmate Studio

A course by Classmate Studio

Teacher Plus
Creative Design Agency

Classmate studio was founded in 2015 by Fruzsina Folfoldi and Jozsef Kiss. They are a colorful, borderless and online studio working in many different fields of graphic design with a strong traditional creative base, but always inspired by the newest trends. They are currently based in Hungary, Scotland and Finland.

They believe that creativity and imagination are key to improving our surroundings and the future of our world. Their mission is to elevate brands by developing diverse designs, progressive strategies, and compelling campaigns.


  • 96% positive reviews (25)
  • 998 students
  • 22 lessons (3h 29m)
  • 19 additional resources (9 files)
  • Online and at your own pace
  • Available on the app
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

Category
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Modern Design Strategies for Visual Branding. Design course by Classmate Studio

Modern Design Strategies for Visual Branding

A course by Classmate Studio
Creative Design Agency. Budapest, Hungary.
Joined July 2021
  • 96% positive reviews (25)
  • 998 students