Final Project - International Space Station - Modern Design Strategies for Visual Branding

In our course we walk you through step by step, how we created this entire brand identity from scratch. How to find inspiration, how to define the foundation of a brand strategy, what are the design principles we follow and how we collaborate together and with clients in general. Enjoy ;)

About the project:
For our Domestika course project, we created brand strategy and brand identity for the International Space Station (ISS). Relying on public information and research, we defined their core values, tone of voice, and purpose. And then based on the strategy, we crafted a modular and technical visual world, where the ever changing yet always circular orbit path becomes the key visual element. For balancing, we brought playfulness to the otherwise serious and scientific brand. For this we collaborated together to incorporate colourful illustrations based on space mission uniform patches and badges.