Modern Design Strategies for Visual Branding

The Brand

A course by Classmate Studio , Creative Design Agency

Creative Design Agency. Budapest, Hungary.
Joined July 2021

Learn to develop strong brand concepts and design engaging visual identities through efficient online collaboration with clients and other creatives

  • 96% positive reviews (23)
  • 928 students
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch

About the video: The Brand

Overview

“To end this unit, we will talk about what a brand really is and its connection to brand identity. We will also introduce the branding project we will use to model the creative process: ISS (International Space Station). The first task is to unearth why a brand exists and what it wants to communicate.”

In this video lesson Classmate Studio addresses the topic: The Brand, which is part of the Domestika online course: Modern Design Strategies for Visual Branding. Learn to develop strong brand concepts and design engaging visual identities through efficient online collaboration with clients and other creatives.

Partial transcription of the video

“ The Brand In this lesson, we will talk about our project, the brand. What is a brand? A brand can consist of many things, from its purpose to its values, mission, positioning, and all sort of things. There are good books you can look into. For example, "The Brand Gap" or "Start with Why" In this course, we will focus on a few crucial things. What you want to focus on when creating your brand's strategy is at least its purpose and its core values. Maybe look into its positioning and its key audiences like who they are talking to and why. When you have these in place, it will be much easier...”

This transcript is automatically generated, so it may contain mistakes.

85% Disc. Original price $39.99USD

Course summary for: Modern Design Strategies for Visual Branding

  • Level: Beginner
  • 96% positive reviews (23)
  • 928 students
  • 5 units
  • 22 lessons (3h 29m)
  • 9 downloads
  • Category

    Design
  • Software

    Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Figma, Keynote
  • Areas

    Brand Strategy, Branding & Identity, Creativity, Graphic Design, Logo Design

Classmate Studio

A course by Classmate Studio

Teacher Plus
Creative Design Agency

Classmate studio was founded in 2015 by Fruzsina Folfoldi and Jozsef Kiss. They are a colorful, borderless and online studio working in many different fields of graphic design with a strong traditional creative base, but always inspired by the newest trends. They are currently based in Hungary, Scotland and Finland.

They believe that creativity and imagination are key to improving our surroundings and the future of our world. Their mission is to elevate brands by developing diverse designs, progressive strategies, and compelling campaigns.


  • 96% positive reviews (23)
  • 928 students
  • 22 lessons (3h 29m)
  • 19 additional resources (9 files)
  • Online and at your own pace
  • Available on the app
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

Modern Design Strategies for Visual Branding. Design course by Classmate Studio

Modern Design Strategies for Visual Branding

A course by Classmate Studio
Creative Design Agency. Budapest, Hungary.
Joined July 2021
  • 96% positive reviews (23)
  • 928 students