Build a Credible, Authentic Brand on Social Media
Design a visual universe for your brand
A course by BOLD , Bold branding agency
About the video: Design a visual universe for your brand
Overview
“To conclude, you'll learn what branding systems are and how they can help you build iconic pieces on social media. ”
In this video lesson BOLD addresses the topic: Design a visual universe for your brand, which is part of the Domestika online course: Build a Credible, Authentic Brand on Social Media. Learn to define the purpose of your brand and your communication strategy for effective content on social networks..
Partial transcription of the video
“In this lesson we are going to see the graphic universe. A logo has different behaviors in the different devices where it will coexist. Responsive is the adaptation to different formats. The regulations we have on each social network will determine the responsive development of our brand. As you can see, each brand is unique and requires a tailored solution. I brought you three brands. Coca-Cola, Nike... And Chanel. Coca-Cola is a Walmart that doesn't allow us to shorten the brand. Instead, Nike and Chanel have a symbol that allows us to show the graphic brand in very small sizes. The graph...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Build a Credible, Authentic Brand on Social Media
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Category
Design, Marketing & Business -
Software
Adobe Illustrator -
Areas
Branding & Identity, Graphic Design, Social Media, Social Media Design
BOLD
A course by BOLD
Oliver Montiel, Hèctor Puig, and Olmo García are the founding partners of Bold, a branding agency that challenges established norms to build bold and authentic brands. Oliver is a graphic designer with a precise aesthetic vision, who values functionality and beauty in every project. His ongoing training at prestigious institutions, such as Central Saint Martins and the Berlin School of Creative Leadership, has allowed him to remain at the forefront of creative design.
Hèctor, for his part, is a brand strategist who has held various positions in the sector, from planner at large agencies to marketing director at his own startup. His creative and disruptive approach positions him as an innovative consultant in the world of branding. Olmo, CEO of Bold, combines his background in graphic design with his self-taught ability to strategically transform businesses. From project management to emerging brand management, his focus is on the positive impact brands have on society. Together, they have been recognized with more than 40 national and international awards, standing out for their unique approach and their ability to connect with audiences authentically.
- 100% positive reviews (2)
- 109 students
- 14 lessons (1h 22m)
- 17 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
