Build a Credible, Authentic Brand on Social Media
Finding opportunities
A course by BOLD , Bold branding agency
About the video: Finding opportunities
Overview
“Finally, in this lesson, you'll learn how to clearly visualize a brand's competitive landscape. ”
In this video lesson BOLD addresses the topic: Finding opportunities, which is part of the Domestika online course: Build a Credible, Authentic Brand on Social Media. Learn to define the purpose of your brand and your communication strategy for effective content on social networks..
Partial transcription of the video
“Now that you have all the necessary information about your audience and the category in the one you move in. It's time to find your space, to find your opportunity. One of the most effective ways to find opportunities for brands It is breaking the codes of its category, that is, doing things differently. Consumers are used to to certain forms of communication when they are in contact in a specific sector. For example, they expect a bank to speak in a professional manner, serious, rigorous. And the accompanying images should be sober and elegant. but what if instead of this they come across ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Build a Credible, Authentic Brand on Social Media
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Category
Design, Marketing & Business -
Software
Adobe Illustrator -
Areas
Branding & Identity, Graphic Design, Social Media, Social Media Design
BOLD
A course by BOLD
Oliver Montiel, Hèctor Puig, and Olmo García are the founding partners of Bold, a branding agency that challenges established norms to build bold and authentic brands. Oliver is a graphic designer with a precise aesthetic vision, who values functionality and beauty in every project. His ongoing training at prestigious institutions, such as Central Saint Martins and the Berlin School of Creative Leadership, has allowed him to remain at the forefront of creative design.
Hèctor, for his part, is a brand strategist who has held various positions in the sector, from planner at large agencies to marketing director at his own startup. His creative and disruptive approach positions him as an innovative consultant in the world of branding. Olmo, CEO of Bold, combines his background in graphic design with his self-taught ability to strategically transform businesses. From project management to emerging brand management, his focus is on the positive impact brands have on society. Together, they have been recognized with more than 40 national and international awards, standing out for their unique approach and their ability to connect with audiences authentically.
- 100% positive reviews (2)
- 114 students
- 14 lessons (1h 22m)
- 17 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
