Build a Credible, Authentic Brand on Social Media
Finding references for the look and feel
A course by BOLD , Bold branding agency
About the video: Finding references for the look and feel
Overview
“Now you'll see how we translate personality into a tone of voice and create brand messages to make it tangible. ”
In this video lesson BOLD addresses the topic: Finding references for the look and feel, which is part of the Domestika online course: Build a Credible, Authentic Brand on Social Media. Learn to define the purpose of your brand and your communication strategy for effective content on social networks..
Partial transcription of the video
“Hello, welcome to the world of mood boards for find a good look and feel for your brand. In the mood boards we combine colors, fonts, images, textures but we also group those points important aspects of your defined brand strategy. Such as personality, the tagline or tone of voice. That is, Everything that helps define the look and feel of our brand. Connect, merge, remix, compose, But above all, play. This will help us achieve a good mood. A mood board doesn't have to be just visual, We must connect it to the strategy. Archetypes are the foundation of our brand's personality. and we have t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Build a Credible, Authentic Brand on Social Media
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Category
Design, Marketing & Business -
Software
Adobe Illustrator -
Areas
Branding & Identity, Graphic Design, Social Media, Social Media Design
BOLD
A course by BOLD
Oliver Montiel, Hèctor Puig, and Olmo García are the founding partners of Bold, a branding agency that challenges established norms to build bold and authentic brands. Oliver is a graphic designer with a precise aesthetic vision, who values functionality and beauty in every project. His ongoing training at prestigious institutions, such as Central Saint Martins and the Berlin School of Creative Leadership, has allowed him to remain at the forefront of creative design.
Hèctor, for his part, is a brand strategist who has held various positions in the sector, from planner at large agencies to marketing director at his own startup. His creative and disruptive approach positions him as an innovative consultant in the world of branding. Olmo, CEO of Bold, combines his background in graphic design with his self-taught ability to strategically transform businesses. From project management to emerging brand management, his focus is on the positive impact brands have on society. Together, they have been recognized with more than 40 national and international awards, standing out for their unique approach and their ability to connect with audiences authentically.
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- 109 students
- 14 lessons (1h 22m)
- 17 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
